Explore Strategic Partnerships

Case Synopsis

Our Lasso brand and product line have become the primary focus of our company for the next several years. We are focused on creating injury prevention technologies and marketing them to our customers in a culturally relevant way. Our primary goals are to become a thought leader in the injury prevention and rehabilitation space, and to market our products in a way that pushes culture forward (think hip-hop, hypebeast, basketball, and fitness culture).

Relevant Topics

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes

Operations

Process Design Review
Scalability Assessment
Inter-Departmental Efficiency Assessment

Product Design & Development

User Testing/Interviewing
Requirements Planning
Product Development/Extension

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Learning Objectives

  • Students will gain exposure to work within the healthcare industry.
  • Students will understand how to navigate and recommend partnerships in a complex industry.
  • Students will hone their business development skills.
  • Students will be required to think critically about a partnerships strategy for a major hospital network.

Company Overview

NameBW Health
TaglineThe worlds first preventitive sports medicine company
HQGeorgia
RevenueUnlisted
# Employees1-5
Hiring Potential
  • Follow-on Projects
  • Formal Internship
  • Entry Level Full-Time
Growth StageEstablished Startup
Websitehttps://www.bwhealth.com
Funding StatusUnlisted
Funding Size1,000,000 - 3,000,000
DescriptionBW Health works tirelessly to create and proliferate sports medicine solutions that help people move, on the rehab and preventative sides of an injury. We are proud to make excellent products that provide the best in patient care.
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