Future Strategy for the Vermont Catholic Charities Residential Care Homes

Case Synopsis

Vermont Catholic Charities, Inc. (VCCI) is a statewide social service agency that has been providing services to individuals and families since 1929.  The agency’s largest program is operating four residential care homes which represent approximately 80% of its revenue and expenses.  As Vermont continues to age, residential care housing will be needed to meet the needs of this growing population.  As such, more businesses have entered this market contributing to more competition.  Given this, there is much at stake to maximize sales (occupancy) to support and exceed expenses.  VCCI is hoping to leverage Notre Dame MBAs to evaluate the competitive landscape and market trends, determine if there are product/service gaps, and understand consumer perception and brand awareness of the homes. The end-goal is to produce a product and marketing strategy deck, including a market analysis to improve the overall census and payer mix.

Relevant Topics

Customer Service

New Business Opportunity Assessment
New Product/Service Development
Customer Discovery/Interviewing


Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Reporting, Financial Planning & Analysis

Growth Analysis
Valuations Assessment
Financial Performance Analysis​

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Learning Objectives

  • Students will learn about the different levels of nursing care/housing options for older adults
  • Students will explore the complexities of eldercare and state regulations along with the challenges of a sustainable financial model in this business environment.
  • Students will be tasked with developing a market growth strategy in a niche industry and geographic location.
  • Students will be exposed to an interesting perspective of the healthcare industry.
  • Students will work on a project in a space that has various regulations and unique quality-of-life considerations.
  • Students will be required to think critically about the business while not sacrificing quality of care.

Company Overview

NameVermont Catholic Charities, Inc.
TaglineVermont Catholic Charities is a statewide social services agency which has been providing services to Vermonters in need since 1929.
# Employees100-500
Hiring Potential
  • Formal Internship
Growth StageSmall Business
Funding StatusPhilanthropic/Donor/Grant-Based
Funding Size1,000,000 - 3,000,000
DescriptionVermont Catholic Charities (VCCI) is a statewide social services agency which has been providing services to the young and the elderly, individuals and families, vulnerable and at-risk populations in Vermont and the imprisoned of all faiths since 1929. Programs provided include Emergency Aid, Prison Ministry, Residential Care Homes, Counseling Services, and Denture Program. VCCI’s professionally-trained staff services our programs and clients with a commitment to enhance the dignity, self-respect, confidence and personal development of the individuals, families, and communities whose lives we touch. Our mission is to “reach out from the heart to serve people in need”. Services are offered to all individuals without regard to age, race, sex, religion, and/or ethnic origin.

Project Resources

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