Capstone – Project

A diversity inclusion platform for recruiting

A Collaboration Between

Project Synopsis

The goal, develop a goto market strategy targeting creatives, associations, and groups exploring or using custom software to connect brand, community and membership, to an offering.

Deliverables will include:
1. Keyword Research
2. Content development
3. Create and execute PPC, social media, and email marketing campaigns.

Project Topics

Corporate Social Responsibility

Operations

Org Culture, D&I

Sales & Business Development

Software Design & Development

Company	The Innovia Group
HQ	N/A
Revenue	Unlisted
Employees	Unlisted
Stage	Pre-Revenue Startup
Hiring Potential	N/A
Website

Company Overview

N/A

Experiential Learning Program Details

School	Long Island University C.W. Post (LIU Post)
Engagement Format	Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Course
Level	N/A
Students Enrolled	N/A
Meeting Day & Time	N/A
Student Time Commitment	8-15 Hours Per Week
Company Time Commitment	1 Hour
Duration	12 Weeks

Program Timeline

Touchpoints & Assignments	Due Date	Type

Key Project Milestones

February 21, 2020 - Marketing Plan

Refine the company’s marketing plan to align to its target audiences Creatives building community driven businesses and representatives of associations and groups.

Suggested Deliverable:

– power point or document summarizing the marketing approach.- finalized customer personas.
March 17, 2020 - Creative campaign

Identify keywords, messaging and create content that is aligned to messaging that will be used in PPC, social media, and email.

Suggested Deliverable:
Deliverables include:
1. blog articles
2. instagram posts
3. facebook posts
4. drip email campaigns
5. web traffic reporting to measure campaign results