The goal, develop a goto market strategy targeting creatives, associations, and groups exploring or using custom software to connect brand, community and membership, to an offering.
Deliverables will include:
1. Keyword Research
2. Content development
3. Create and execute PPC, social media, and email marketing campaigns.
Corporate Social Responsibility
Org Culture, D&I
Sales & Business Development
Software Design & Development
|Company||The Innovia Group|
Experiential Learning Program Details
|School||Long Island University C.W. Post (LIU Post)|
|Engagement Format||Capstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.|
|Students Enrolled||7 Students Per Project (20 Students Enrolled)|
|Meeting Day & Time||Tuesdays 2:00 - 4:50 PM ET|
|Student Time Commitment||8-15 Hours Per Week|
|Company Time Commitment||1 Hour|
|Touchpoints & Assignments||Due Date||Submission|
Key Project Milestones
February 21, 2020 - Marketing Plan
Refine the company’s marketing plan to align to its target audiences Creatives building community driven businesses and representatives of associations and groups.
– power point or document summarizing the marketing approach.- finalized customer personas.
March 17, 2020 - Creative campaign
Identify keywords, messaging and create content that is aligned to messaging that will be used in PPC, social media, and email.
- blog articles
- instagram posts
- facebook posts
- drip email campaigns
- web traffic reporting to measure campaign results