Capstone – Project
B2B Software Industry Review Marketplace Industry Benchmarking Analysis
A Collaboration Between
G2Crowd is looking to help better understanding how industry professionals make decisions regarding the B2B software tools they choose. They expect this exercise will leverage best practices from other review websites, in addition to some of their biggest competitors. Their ultimate goal is to make significant headway when it comes to the quantity of total reviews and the number of products that are covered with reviews in their ecosystem. Ultimately, G2Crowd is hoping that the students will then use this gathered information to make performance improvement recommendations for their software and marketing strategy so that they can gather reviews more effectively at larger volumes from reputable business leaders.
Students who enroll in this course will:
- Have the opportunity to combine data analytics with qualitative competitive research to develop real-world marketing recommendations.
- This project is suitable for MBA students with foundational Excel skills
- Ideally, MBAs should be interested in Business Leadership, Consulting, Marketing, Innovation & Entrepreneurship
Project Topics
Data Management
Growth Strategy
Marketing
Operations
Org Culture, D&I
Reporting, Financial Planning & Analysis
Research & Development
Company Information
| Company | G2Crowd |
| HQ | Illinois |
| Revenue | Unlisted |
| Employees | 100-500 |
| Stage | Pre-Revenue Startup |
| Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
| Website | https://www.g2.com/ |
Company Overview
G2 is a platform for users to share business software reviews in real-time. G2 leverages more than 425,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use G2 to select the best software and services based on peer reviews and synthesized social data. G2's real, verified user reviews help you objectively assess what's best for your business. Leverage the crowd, limit your risk, and get what works!
Experiential Learning Program Details
| School | University of Notre Dame Mendoza College of Business |
| Engagement Format | Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges. |
| Course | |
| Level | N/A |
| Students Enrolled | N/A |
| Meeting Day & Time | N/A |
| Student Time Commitment | 1-3 Hours Per Week |
| Company Time Commitment | 3-5 Hours |
| Duration | 0.43 Weeks |
Program Timeline
Key Project Milestones
Project Resources
There are no resources currently available
Industry Mentors
There are currently no supervisors assigned.
Academic Mentors
Assigned Students
There are currently no students assigned.