Capstone – Project

B2B Software Industry Review Marketplace Industry Benchmarking Analysis

A Collaboration Between

Project Synopsis

G2Crowd is looking to help better understanding how industry professionals make decisions regarding the B2B software tools they choose. They expect this exercise will leverage best practices from other review websites, in addition to some of their biggest competitors. Their ultimate goal is to make significant headway when it comes to the quantity of total reviews and the number of products that are covered with reviews in their ecosystem. Ultimately, G2Crowd is hoping that the students will then use this gathered information to make performance improvement recommendations for their software and marketing strategy so that they can gather reviews more effectively at larger volumes from reputable business leaders.  Students who enroll in this course will:
  • Have the opportunity to combine data analytics with qualitative competitive research to develop real-world marketing recommendations.  
  • This project is suitable for MBA students with foundational Excel skills
  • Ideally, MBAs should be interested in Business Leadership, Consulting, Marketing, Innovation & Entrepreneurship 
PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This “Interterm” Immersion will be based in Chicago, Illinois. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under “Travel Reimbursement Details” at the front of this document.

Project Topics

Data Management

Growth Strategy



Org Culture, D&I

Reporting, Financial Planning & Analysis

Research & Development

Company Information

StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

G2 is a platform for users to share business software reviews in real-time. G2 leverages more than 425,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use G2 to select the best software and services based on peer reviews and synthesized social data. G2's real, verified user reviews help you objectively assess what's best for your business. Leverage the crowd, limit your risk, and get what works!

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors


Alice Obermiller

[email protected]



[email protected]

Assigned Students

There are currently no students assigned.