B2B Software Industry Review Marketplace Industry Benchmarking Analysis

G2Crowd is looking to help better understanding how industry professionals make decisions regarding the B2B software tools they choose. They expect this exercise will leverage best practices from other review websites, in addition to some of their biggest competitors. Their ultimate goal is to make significant headway when it comes to the quantity of total reviews and the number of products that are covered with reviews in their ecosystem. Ultimately, G2Crowd is hoping that the students will then use this gathered information to make performance improvement recommendations for their software and marketing strategy so that they can gather reviews more effectively at larger volumes from reputable business leaders. 

Students who enroll in this course will:

• Have the opportunity to combine data analytics with qualitative competitive research to develop real-world marketing recommendations.  

Prerequisites:

• This project is suitable for MBA students with foundational Excel skills
• Ideally, MBAs should be interested in Business Leadership, Consulting, Marketing, Innovation & Entrepreneurship 

PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property.

Logistics: This “Interterm” Immersion will be based in Chicago, Illinois. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under “Travel Reimbursement Details” at the front of this document.