Live Case – Project
Build an International Go-To-Market Strategy
A Collaboration Between
CapSource already works with academic and industry partners around the globe, but is looking to dive deep and expand into international markets. They’d like your help identifying key competitors and markets that are relevant based on their business model and traction to-date. They ultimately hope to gain a go-to-market strategy for new international markets.
Project Topics
Growth Strategy
Marketing
Operations
PR & Communications
Research & Development
Sales & Business Development
Company Information
| Company | CapSource |
| HQ | New York |
| Revenue | Unlisted |
| Employees | 10-25 |
| Stage | Established Startup |
| Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
| Website | http://www.capsource.io |
Company Overview
CapSource provides students and their institutions with access to a directory of companies interested in collaborating through experiential learning. Using our hands-on collaborations like Site Visits, Co-Ops, Live Business Cases, and Capstone Projects, students learn by working on real challenges with business leaders from our network of host companies. We help design the projects so that they align teaching goals with company objectives in order to maximize the outcomes for all parties.
Experiential Learning Program Details
| School | X-Culture |
| Engagement Format | Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives. |
| Course | CapSource Fall 2021 X-Culture Project |
| Level |
|
| Students Enrolled | 3000 |
| Meeting Day & Time | TBD |
| Student Time Commitment | 4-7 Hours Per Week |
| Company Time Commitment | 1 Hour |
| Duration | 10 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type | |
|---|---|---|---|
|
Project Kickoff
Project Kickoff
The team will develop a project planning presentation to kickoff the engagements. This presentation includes:
|
October 1st, 2021 | Event na | |
|
Midpoint Q&A Webinar
Midpoint Q&A Webinar
Teams will prepare for a mid-point Q&A webinar, which will be recorded and distributed to all students and faculty that cannot make the synchronous session
|
November 1st, 2021 | Event na | |
|
Final Presentations
Final Presentations
Upload your final materials
|
December 3rd, 2021 | Submission Required submission-required |
Key Project Milestones
-
October 8, 2021 -
Internal Analysis
The deliverable this week will include an internal analysis of CapSource and its operational model, challenges and bottlenecks, and an understanding of CapSource’s education technology platform, including CapSource Starter (free OpenCases), CapSource LITE, and CapSource CONNECT the enterprise version of the software + Company Sourcing and Instructional Design Added Services. The presentation should include:- Introduction of CapSource
- Target Audience Analysis
- Service Model Overview
- Financial Model Overview
- Competitive Analysis
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October 15, 2021 -
Internal and External Analysis
In this week the team will begin identifying the experiential learning educational environment by region to develop best cases and insight. The presentation will include:- Marketing Overview
- CapSource Website
- SWOT Analysis – International Market
- SWOT Analysis – CapSource
- Competition
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October 22, 2021 -
External and Competitor Analysis
The team will continue identifying the experiential learning educational environment by region to develop best cases and insight. This presentation will include:- SWOT Analysis of the UK Market
- Adjustments to Education
- Key Trends in the Market
- Competition
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October 29, 2021 -
Market and Competitor Analysis
The team will describe their user experience and provide actionable feedback and recommendations on the software. This presentation will include:- Analysis of the US Market
- Analysis of China and India
- Technologies
- Competition
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November 5, 2021 -
Business Strategy Development
This presentation will include:- Education Industry
- Canadian Market
- Australian Market
- Partnership Opportunities
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November 12, 2021 -
Business Strategy Development and Software Overview
Map out potential partnerships and approach strategies for each partnership
Create an implementation plane with actionable recommendationsIdentify the best markets to enter and develop a comprehensive go-to-market strategy
Identify potential competitors and partnersAnalyze competitors and partners
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November 19, 2021 -
Software Overview and Conclusions
- Identify key players and find out some solutions or strategy
- Create a SWOT analysis and present recommendations to optimize the software and offerings
- Research on applicable area using core technology (long-term)
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November 26, 2021 -
Software Overview and Conclusions
Research on applicable area using core technology (long-termPotential market and customersExplore new market opportunities and conduct feasibility studyDevelop market expansion StrategyRecommend target segmentsRecommend business development strategies in each segment
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December 3, 2021 -
Conclusions
Research on applicable area using core technology (long-termPotential market and customersExplore new market opportunities and conduct feasibility studyDevelop market expansion StrategyRecommend target segmentsRecommend business development strategies in each segment
Project Resources
There are no resources currently available
Industry Mentors
There are currently no supervisors assigned.
Academic Mentors
Assigned Students
There are currently no students assigned.