Build a Sustainable Business Plan for 3rd Party Partnerships at Donatos

Get ready for the project launch by completing assigned modules, reviewing the business case and project objectives, and diving into the project resources.

• Complete Modules 0 and 1 by April 6
• Read and annotate the following resources by May 9
  • Article: “Ordering in: The rapid evolution of food delivery” by McKinsey & Company
  • Vendor Blog
• Review and reflect on the project synopsis and milestones by May 9.
  • Are there terms or concepts that are unfamiliar to you?
  • What knowledge and skills do you imagine you’ll be drawing on and utilizing for this project?
  • Are there skills you need to brush up on, or concepts you should familiarize yourself with in order to perform tasks and contribute to the completion of deliverables and the overall project?
  • Review the remaining project resources. How can you utilize these resources to prepare yourself as an effective and contributing team member on this project?
    • Should you schedule time to watch videos to become familiar with financial modeling, for instance?
    • Would it be helpful to you and your teammates if you review the various templates to become familiar with the tools you may be using?
    • Which resources should you devote more time to, given your previous training and experiences?

• Develop an understanding of the DONATOS brand (the story, the business, the mission and vision).
• What is DONATOS ’ value proposition?
• How many different products or services does the company offer? How are they categorized and defined?
• Dominos, Papa Johns, Pizza Hut, and Marcos are DONATOS top competitors; How is DONATOS differentiated from their competitors?
• What are the different customer segments? What channels are used to earn those customers? What are the key drivers for customers to purchase their products?
• What real-world challenge, problem or initiative is DONATOS aiming to solve or pursue? What does a successful project look like?
• What is the preferred method of communication between you and the client?
• Review the current DONATOS execution of 3rd party transactions versus core business transactions.
  • What is the guest experience scores in this area?
  • How does this impact profitability, speed and product quality?

Consider the following approach to defining the challenge/problem:

• • Who is/are the target audience/customer/user whose perspectives you seek to understand?
  • What method(s) will you use to learn about the topic from their perspective? To learn about their needs?
  • How will you come to understand and define the status quo?
  • What tools will you use to organize and analyze the information you gather, and why?
  • What patterns and themes emerge from your analysis? What are the most prominent and/or high impact issues, challenges, opportunities?

• Dive deep into 3rd party vendors their share of market and how commission rates vary. Concentrate on these three providers: DoorDash, Grub Hub, and Uber Eats
• How would you describe each vendor’s food ordering and delivery model (e.g. order only, order & delivery, fully integrated)? What does the process look like from end-to-end?
• Validate profitability of 3rd party transactions; How many transactions are needed to make profit?
• Understand flow and function in the restaurants; is there a way to save additional labor?
• Review guest check, customer value, purchase cycle of core customer versus 3rd party. Are they a new customer? Do they spend more at the brand? Do they frequent more often?
• Define if a third party transaction brings in a new customers to the brand.
• Review guest experience of core customers versus 3rd party.
• Identify the opportunities from a product quality standpoint with third party versus self-delivery.
• Construct a matrix/table to analyse/compare competitors’ in-store and 3rd party menus based upon a most popular selling standard menu item (e.g. pepperoni pizza). What similarities and differences do you observe between and within categories? What relevant patterns emerge? For instance, do prices vary by 3rd party provider?
• Should 3rd party product menus be reduced based on other restaurants brands in this space?

Consider the following approach:

• Gather existing information (data, documentation, input from stakeholders) that are to be the subject of your evaluation and improvement.
• Brainstorm/ideate
  • What sources of information will you consult to aid your understanding and analysis of the issues, challenges, opportunities?
  • What concepts, frameworks, and models from the field are applicable and useful?
  • Considering the range of ideas that emerge, what are some realistic, possible solutions that rise to the top?
• Work to produce prototypes, examples of how you integrate the content you curated and annotated in the previous step.
  • • What form will your prototype take? What do you want to demonstrate to the client with your prototype; what are your goals for the prototype?
    • How do you anticipate real users would behave, think, and feel when interacting with the end product? How do you come to these conclusions?
    • Are there any flaws or constraints that need to be addressed?
• Produce a comprehensive document that outlines the specific recommendations. 
  • This may include a combination of strategies, action steps, prototype copy, tools, etc.
  • How can the company evaluate the effectiveness of the content you’ve created?

Validate the focus on 3rd party as a system with data that shows the impact on profit, labor savings and along with customer data. Looking for a complete financial model. How does this impact profitability and improve the overall guest experience?