Capstone – Project

CapSource International Go-To-Market Strategy

A Collaboration Between

Project Synopsis

CapSource already works with academic and industry partners around the globe, but is looking to dive deep and expand into international markets. They’d like your help identifying key competitors and markets that are relevant based on their business model and traction to-date. They ultimately hope to gain a go-to-market strategy for new international markets.

Project Topics

Growth Strategy

Marketing

Sales & Business Development

Company Information

CompanyCapSource
HQNew York
RevenueUnlisted
Employees10-25
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttp://www.capsource.io

Company Overview

CapSource provides students and their institutions with access to a directory of companies interested in collaborating through experiential learning. Using our hands-on collaborations like Site Visits, Co-Ops, Live Business Cases, and Capstone Projects, students learn by working on real challenges with business leaders from our network of host companies. We help design the projects so that they align teaching goals with company objectives in order to maximize the outcomes for all parties.

Experiential Learning Program Details

SchoolInternational Consulting Network (ICON)
Engagement Format -
CourseSpring 2021 Cycle
Level
  • All Undergraduate
  • Advanced Undergraduate
  • All Graduate
Students Enrolled7
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment1 Hour
Duration10.57 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
Kick-off Meeting

Kick-off Meeting

The team will develop a project planning presentation to kickoff the engagements. This presentation includes:
  • Brief introduction of the team
  • Project outline
  • Project timeline
  • Closing Discussions
  • Q&A
CapSource Overview - The founder will introduce the company and clarify their project expectations Meeting time determined 8 am EST on Tuesday's
March 18th, 2021 Event na
Week Two - Internal Analysis

Week Two - Internal Analysis

The deliverable this week will include an internal analysis of CapSource and its operational model, challenges and bottlenecks, and an understanding of the CONNECT platform. The presentation will include:
  • Introduction of CapSource
  • Target Customers
  • Services
  • Financials
  • Competitors
Meeting at 8 am EST https://iconglobe-my.sharepoint.com/:v:/g/personal/alexandra_k_iconetwork_org/EY53XPZNXdNLnRq4WDLOgHIBX0BTBNPtlgNK33d75u7KQQ
March 23rd, 2021 Event na
Week Three - Internal and External Analysis

Week Three - Internal and External Analysis

In this week the team will begin identifying the experiential learning educational environment by region to develop best cases and insight. The presentation will include:
  • Marketing Overview
  • CapSource Website
  • SWOT Analysis - International Market
  • SWOT Analysis - CapSource
  • Competition
Meeting time 8 am EST https://iconglobe-my.sharepoint.com/:v:/g/personal/alexandra_k_iconetwork_org/EdmGNlU6Tq1Lj7gd39QDXMgBm46rnvV7zhuorrCBBoC7LQ
March 30th, 2021 Event na
Week Four - External and Competitor Analysis

Week Four - External and Competitor Analysis

The team will continue identifying the experiential learning educational environment by region to develop best cases and insight. This presentation will include:
  • SWOT Analysis of the UK Market
  • Adjustments to Education
  • Key Trends in the Market
  • Competition
Meeting Time 8am EST https://iconglobe-my.sharepoint.com/:v:/g/personal/alexandra_k_iconetwork_org/EdtRzs7lBUBLn6IgFiUtNHMBSCVdQsq1w8cHENDkh2a-Og
April 6th, 2021 Event na
Week Five - Market and Competitor Analysis

Week Five - Market and Competitor Analysis

The team will describe their user experience and provide actionable feedback and recommendations on the software. This presentation will include:
  • Analysis of the US Market
  • Analysis of China and India
  • Technologies
  • Competition
Meeting time: 8 am EST
April 13th, 2021 Event na
Week Six - Midpoint Meeting

Week Six - Midpoint Meeting

The team will present their findings from phase 1, internal and market research, and present their next steps for phase 2, strategy design and implementation. https://iconglobe-my.sharepoint.com/:v:/g/personal/alexandra_k_iconetwork_org/EcgnuEnHjINCocd4GdQpu5kBzkKgYf18haaW_yNI5rpbrA
April 20th, 2021 Event na
Week Seven - Business Strategy Development

Week Seven - Business Strategy Development

This presentation will include:
  • Education Industry
  • Canadian Market
  • Australian Market
  • Partnership Opportunities
Meeting time: 8 am EST https://iconglobe-my.sharepoint.com/:v:/g/personal/alexandra_k_iconetwork_org/Ef1iBdTL-VBOqSdazRvIOZQBPvHQUGuVoLufw3U6UX8TKA
April 27th, 2021 Event na
Week Eight - Business Strategy Development and Software Overview

Week Eight - Business Strategy Development and Software Overview

 
        • Map out potential partnerships and approach strategies for each partnership
 
        • Create an implementation plane with actionable recommendations
 
        • Identify the best markets to enter and develop a comprehensive go-to-market strategy
 
        • Identify potential competitors and partners
 
        • Analyze competitors and partners
 
May 4th, 2021 Event na
Temperature Check Due

Temperature Check Due

May 4th, 2021 Event na
Week Nine - Software Overview and Conclusions

Week Nine - Software Overview and Conclusions

  • Identify key players and find out some solutions or strategy
  • Create a SWOT analysis and present recommendations to optimize the software and offerings
  • Research on applicable area using core technology (long-term)
May 11th, 2021 Event na
Week Ten - Software Overview and Conclusions

Week Ten - Software Overview and Conclusions

Research on applicable area using core technology (long-term
Potential market and customers
Explore new market opportunities and conduct feasibility study
Develop market expansion Strategy
Recommend target segments
Recommend business development strategies in each segment
May 18th, 2021 Event na
Week Eleven - Conclusions

Week Eleven - Conclusions

Research on applicable area using core technology (long-term
Potential market and customers
Explore new market opportunities and conduct feasibility study
Develop market expansion Strategy
Recommend target segments
Recommend business development strategies in each segment
May 25th, 2021 Event na
Week Twelve: Final Presentation

Week Twelve: Final Presentation

This meeting will consist of a presentation of the entire project.
June 1st, 2021 Event na

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

Student

Astrid Zhang 

[email protected]

Student

Lewen Yu 

[email protected]

Student

Xiaoying Rong 

[email protected]

Student

Yuchen Fan 

[email protected]