Capstone – Project
CapSource International Go-To-Market Strategy
A Collaboration Between
CapSource already works with academic and industry partners around the globe, but is looking to dive deep and expand into international markets. They’d like your help identifying key competitors and markets that are relevant based on their business model and traction to-date. They ultimately hope to gain a go-to-market strategy for new international markets.
Project Topics
Growth Strategy
Marketing
Sales & Business Development
Company Information
| Company | CapSource |
| HQ | New York |
| Revenue | Unlisted |
| Employees | 10-25 |
| Stage | Established Startup |
| Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
| Website | http://www.capsource.io |
Company Overview
CapSource provides students and their institutions with access to a directory of companies interested in collaborating through experiential learning. Using our hands-on collaborations like Site Visits, Co-Ops, Live Business Cases, and Capstone Projects, students learn by working on real challenges with business leaders from our network of host companies. We help design the projects so that they align teaching goals with company objectives in order to maximize the outcomes for all parties.
Experiential Learning Program Details
| School | International Consulting Network (ICON) |
| Engagement Format | - |
| Course | Spring 2021 Cycle |
| Level |
|
| Students Enrolled | 7 |
| Meeting Day & Time | 8 am Tuesday |
| Student Time Commitment | 8-15 Hours Per Week |
| Company Time Commitment | 1 Hour |
| Duration | 10.57 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type | |
|---|---|---|---|
|
Kick-off Meeting
Kick-off Meeting
The team will develop a project planning presentation to kickoff the engagements.
This presentation includes:
|
March 18th, 2021 | Event na | |
|
Week Two - Internal Analysis
Week Two - Internal Analysis
The deliverable this week will include an internal analysis of CapSource and its operational model, challenges and bottlenecks, and an understanding of the CONNECT platform.
The presentation will include:
|
March 23rd, 2021 | Event na | |
|
Week Three - Internal and External Analysis
Week Three - Internal and External Analysis
In this week the team will begin identifying the experiential learning educational environment by region to develop best cases and insight.
The presentation will include:
|
March 30th, 2021 | Event na | |
|
Week Four - External and Competitor Analysis
Week Four - External and Competitor Analysis
The team will continue identifying the experiential learning educational environment by region to develop best cases and insight.
This presentation will include:
|
April 6th, 2021 | Event na | |
|
Week Five - Market and Competitor Analysis
Week Five - Market and Competitor Analysis
The team will describe their user experience and provide actionable feedback and recommendations on the software.
This presentation will include:
|
April 13th, 2021 | Event na | |
|
Week Six - Midpoint Meeting
Week Six - Midpoint Meeting
The team will present their findings from phase 1, internal and market research, and present their next steps for phase 2, strategy design and implementation.
https://iconglobe-my.sharepoint.com/:v:/g/personal/alexandra_k_iconetwork_org/EcgnuEnHjINCocd4GdQpu5kBzkKgYf18haaW_yNI5rpbrA
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April 20th, 2021 | Event na | |
|
Week Seven - Business Strategy Development
Week Seven - Business Strategy Development
This presentation will include:
|
April 27th, 2021 | Event na | |
|
Week Eight - Business Strategy Development and Software Overview
Week Eight - Business Strategy Development and Software Overview
|
May 4th, 2021 | Event na | |
|
Temperature Check Due
Temperature Check Due
Survey Link: https://forms.gle/ZFGjGvVDZo8n4VNU6
|
May 4th, 2021 | Event na | |
|
Week Nine - Software Overview and Conclusions
Week Nine - Software Overview and Conclusions
|
May 11th, 2021 | Event na | |
|
Week Ten - Software Overview and Conclusions
Week Ten - Software Overview and Conclusions Research on applicable area using core technology (long-term
Potential market and customers
Explore new market opportunities and conduct feasibility study
Develop market expansion Strategy
Recommend target segments
Recommend business development strategies in each segment |
May 18th, 2021 | Event na | |
|
Week Eleven - Conclusions
Week Eleven - Conclusions Research on applicable area using core technology (long-term
Potential market and customers
Explore new market opportunities and conduct feasibility study
Develop market expansion Strategy
Recommend target segments
Recommend business development strategies in each segment |
May 25th, 2021 | Event na | |
|
Week Twelve: Final Presentation
Week Twelve: Final Presentation
This meeting will consist of a presentation of the entire project.
|
June 1st, 2021 | Event na |
Key Project Milestones
Project Resources
There are no resources currently available
Industry Mentors
There are currently no supervisors assigned.
Academic Mentors
Assigned Students