Capstone – Project

Analyzing Sales Channels to Grow Fast Casual Cuban Concept

A Collaboration Between

Project Synopsis

Colada Shop is looking to put best practices in place for online ordering, delivery and customer loyalty.  In the rapid growing fast casual food industry, creating additional channels to sell products and creating customer loyalty is critical to the growth and health of a business.  Your recommendations should take into account the demographics of the two markets that the Colada Shop currently resides.  Colada Shop expects that you’ll be able to gather data efficiently and convert that data into valuable insights for their executive team. 

HOST VENUE ADDRESS

  • 21430 Epicerie Plaza, Sterling VA 20164

REQUIRED PREREQUISITES

  • Project is open to all students. Some restaurant experience is a plus!

LEARNING OBJECTIVES

  • If successful, what will the students learn?

Project Topics

Growth Strategy

Marketing

Operations

Purchasing, Logistics, Supply Chain

Reporting, Financial Planning & Analysis

Sales & Business Development

Company Information

CompanyColada Shop
HQD.C.
RevenueUnlisted
Employees25-50
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttps://www.coladashop.com/

Company Overview

Celebrate Cuban history, flavors, and culture and create commuinty of enjoyment by providing quality products, excellent service, and unparalleled hospitality to patrons.

Industry Mentors

Managing Partner

 

[email protected]

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
Course
LevelGraduate
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)

Program Timeline

Touchpoints & Assignments Due Date Submission

Academic Mentors

Instructor

Alice Obermiller

[email protected]

Assigned Students

There are currently no students assigned.

Key Project Milestones

  • March 2, 2020 - Learn More About Colada Shop Model

    • What makes Colada Shop Unique?
    • How do the 2 stores differ from one another?
    • What KPIs are they tracking? Why?
    • Who’s their typical customer?

    Suggested Deliverable:

    Prepare for a meeting with Colada Shop’s leadership team

  • March 3, 2020 - Explore Growth Opportunities for Colada Shop

    • What partnerships and new sales channels might exist for Colada Shop?
    • How do they boost sales during down time?
    • What audience should they be targeting more aggressively? Why?
    • How do they reach them?

    Suggested Deliverable:

    Present growth strategies and suggest the top three you’d like to focus on

  • March 5, 2020 - Build Growth Strategy Plan

    • Why did you choose this growth strategy?
    • How is this going to benefit the business?
    • What key stakeholders and other resources are required? 
    • Is this going to be profitable? What are the cost implications?
    • How should Colada Shop proceed with the selected growth strategy?

    Suggested Deliverable:

    Present growth strategy plan and final recommendations

Project Resources

There are no resources currently available