Capstone – Project

Competitor and Market Trend Analysis to Inform Growth Strategy

A Collaboration Between

Project Synopsis

Looking forward at emerging technologies, what our competitors are doing and what technologies should we be focusing on moving forward - focus in cutting edge technologies in the fiber optics/ networking arena and competitive landscape analyzing and recommendations for where the industry is heading - best way to grow - organically or inorganically.


  • Where will the students be going? Please add the specific address including Address, City, State and Zip Code.
    • 1255 University Ave. Rochester, NY 14607


  • Any required pre-reqs? What should the students know in order to be successful in this engagement?
    • High interest and understanding of  emerging technologies
    • Savvy with your own personal technology devices (being able to view technology services from a user perspective)
    • Ability to turn numbers into tangible action items
    • Related undergrad helpful (engineering, IT) but not necessary


  • If successful, what will the students learn?
    • Gain a solid understanding of ISP competitive landscape
    • Understand fiber technologies and applications in a commercial and consumer model
    • How decisions are executed on in a high growth environment
    • Gain experience in executive level decision making and hone communication skills by working across the organization

Project Topics

Data Management

Growth Strategy


Product Design & Development

Reporting, Financial Planning & Analysis

Company Information

CompanyGreenlight Networks
HQNew York
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Greenlight Networks is the 64th largest fiber optic internet provider in the United States -we build our own fiber connections for our clients, providing an extremely fast and affordable Internet service for a wide range of customers. Greenlight Networks is an ultra-high-speed, broadband service provider, offering residential and small business customers Internet speeds up to a Gigabit per second. Based in Rochester, NY and founded in 2011, the company builds, owns and operates its fiber-optic networks to provide amazingly fast Internet connections to its customers. We’re building one of the fastest networks in the US so that users can experience the future of broadband. Our customers are passionate about getting the fiber-optic, Gigabit Internet service we provide, and we’re looking to grow our team with people who are just as passionate about providing an amazing customer experience and building an amazingly fast network.

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • March 2, 2020 - Competitive assessment

    • What are the incumbents doing (telco and cable)
    • What are the possible future technologies (ie: 5G)
    • What are other fiber to the home providers doing

    Suggested Deliverable:

    Present findings of each topic in format that best  highlights findings and recommendations

  • March 3, 2020 - Technology Assessment

    Assessment of technologies that may impact how we deliver our product including adjacent technologies such as wifi

    Suggested Deliverable:

    • Identify two or three technologies that will impact our business and present findings and proposed plan(s) to address the impact
      • ie: does it impact product roadmap, revenue, customer satisfaction – what should be considering in these findings as we build our business plans
  • March 4, 2020 - Analysis of Cord Cutting

    • What is the big picture of “cutting the cord” in the US
    • What is driving consumers decision to cut the cord or not to cut the cord

    Suggested Deliverable:

    • Statistical Analysis of Cord Cutting
    • Delivered assessment on factors affecting consumer choice

Project Resources

There are no resources currently available

Industry Mentors

Company Admin


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Company Admin


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Academic Mentors


Alice Obermiller

[email protected]



[email protected]

Assigned Students

There are currently no students assigned.