Capstone – Project
Competitor and Market Trend Analysis to Inform Growth Strategy
A Collaboration Between
Looking forward at emerging technologies, what our competitors are doing and what technologies should we be focusing on moving forward – focus in cutting edge technologies in the fiber optics/ networking arena and competitive landscape analyzing and recommendations for where the industry is heading – best way to grow – organically or inorganically.
HOST VENUE ADDRESS
- Where will the students be going? Please add the specific address including Address, City, State and Zip Code.
- 1255 University Ave. Rochester, NY 14607
REQUIRED PREREQUISITES
- Any required pre-reqs? What should the students know in order to be successful in this engagement?
- High interest and understanding of emerging technologies
- Savvy with your own personal technology devices (being able to view technology services from a user perspective)
- Ability to turn numbers into tangible action items
- Related undergrad helpful (engineering, IT) but not necessary
LEARNING OBJECTIVES
- If successful, what will the students learn?
- Gain a solid understanding of ISP competitive landscape
- Understand fiber technologies and applications in a commercial and consumer model
- How decisions are executed on in a high growth environment
- Gain experience in executive level decision making and hone communication skills by working across the organization
Project Topics

Data Management

Growth Strategy

Marketing

Product Design & Development

Reporting, Financial Planning & Analysis
Company Information
Company | Greenlight Networks |
HQ | New York |
Revenue | Unlisted |
Employees | 50-100 |
Stage | High-Growth Startup |
Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time |
Website | http://www.greenlightnetworks.com |
Company Overview
Industry Mentors


Experiential Learning Program Details
School | University of Notre Dame Mendoza College of Business |
Engagement Format | Capstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges. |
Course | |
Level | Graduate |
Students Enrolled | 120 Enrolled, 2-5 per group per project |
Meeting Day & Time | 3/2 - 3/5/2019 on-site at host company |
Student Time Commitment | 1-3 Hours Per Week |
Company Time Commitment | 3-5 Hours |
Duration | 4 days (03/02/2020 - 03/05/2020) |
Program Timeline
Touchpoints & Assignments | Due Date | Submission |
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Academic Mentors

Assigned Students
There are currently no students assigned.
Key Project Milestones
-
March 2, 2020 - Competitive assessment
- What are the incumbents doing (telco and cable)
- What are the possible future technologies (ie: 5G)
- What are other fiber to the home providers doing
Suggested Deliverable:
Present findings of each topic in format that best highlights findings and recommendations
-
March 3, 2020 - Technology Assessment
Assessment of technologies that may impact how we deliver our product including adjacent technologies such as wifi
Suggested Deliverable:
- Identify two or three technologies that will impact our business and present findings and proposed plan(s) to address the impact
- ie: does it impact product roadmap, revenue, customer satisfaction – what should be considering in these findings as we build our business plans
- Identify two or three technologies that will impact our business and present findings and proposed plan(s) to address the impact
-
March 4, 2020 - Analysis of Cord Cutting
- What is the big picture of “cutting the cord” in the US
- What is driving consumers decision to cut the cord or not to cut the cord
Suggested Deliverable:
- Statistical Analysis of Cord Cutting
- Delivered assessment on factors affecting consumer choice
Project Resources
There are no resources currently available