Capstone – Project
Conduct research to support marketing and sales efforts.
A Collaboration Between
Research Chronic Absenteeism Initiatives, Grants related to improving attendance/school improvement, Organizations/Foundations supporting high poverty school districts, districts with high rates of CA. Also, collaborate with sales and marketing team to get up to speed on past and current strategies and develop additional strategies. Additional opportunities can be made available to work with client success team and Sales ops leader.
HOST VENUE ADDRESS
- 25 Broadway, New York, NY 10004
REQUIRED PREREQUISITES
- None
LEARNING OBJECTIVES
- The students will learn strategies for accelerating the growth of social enterprise in the education space.
- They will be briefed on the challenges of selling into high need schools and districts that have limited funding.
- They will focus on helping these schools afford a program that has proven results of decreasing Chronic Absenteeism and improving family and student engagement.
- The two major areas are:
- 1. Researching potential non-profit partners that align with Kinvolved's goals, and
- 2. Examining different state and federal grants aimed at improving student outcomes and identifying grant awardees.
- Students, if desired, can gain access to sales strategies and practices, the creation marketing campaigns/collateral, and be able to join sales and marketing meetings.
Project Topics
Growth Strategy
Marketing
Research & Development
Sales & Business Development
Company Information
| Company | Kinvolved |
| HQ | New York |
| Revenue | 500,000,000+ |
| Employees | 10-25 |
| Stage | Established Startup |
| Hiring Potential | Formal Internship, Entry Level Full-Time |
| Website | https://www.kinvolved.com |
Company Overview
Kinvolved catalyzes students, parents, educators, and community stakeholders around a common mission: to improve family engagement and attendance in service of elevating student outcomes. Our holistic, research-based approach knits together the critical components of student and family engagement so that school systems have a single platform and partner to help improve outcomes for all.
Experiential Learning Program Details
| School | University of Notre Dame Mendoza College of Business |
| Engagement Format | Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges. |
| Course | |
| Level | N/A |
| Students Enrolled | N/A |
| Meeting Day & Time | N/A |
| Student Time Commitment | 1-3 Hours Per Week |
| Company Time Commitment | 3-5 Hours |
| Duration | 0.43 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type |
|---|
Key Project Milestones
-
March 2, 2020 - Sales & Business Development
Students will familiarize with Kinvolved’s products and services and current sale process. They will also learn about competitors and barrier to entry.
Suggested Deliverable:
Identify any companies present interesting opportunities for partnerships and additional channels can the company tap in order to scale more effectively. Also, answer the question “are there alternative ways to sell that the company hasn’t considered?”
-
March 3, 2020 - Analyze the way non-profits support student outcomes in high need schools.
They will learn how to identify different non-profits that work in the above mentioned area. They will also get to speak with some of our current non-profit partners in person and conduct informational interviews. They will also learn how to identify the applicable people within different non-profits and how to approach them.
Suggested Deliverable:
They will propose a strategy for approaching said non-profits. Strategy will include who to target and why that particular organization should be interested in partnering with Kinvolved.
-
March 4, 2020 - Identify National and State Grants aimed at improving student outcomes.
Students will research different state and federal grants that can be used to decrease Chronic Absenteeism and deepen family and student engagement. They will determine how they are awarded and more importantly, who they are awarded to. A basic understanding of Kinvolved’s products and services will be necessary
Suggested Deliverable:
Students will present a timetable of when grants are awarded and when they are received. They will identify past grant recipients and predict if past recipients are a key indicator of a future recipient.
-
March 5, 2020 - Present Findings - Growth Strategy:
Summarize findings from previous 3 milestones and suggest strategy. Additionally, based on product knowledge, identify any new areas for growth or alternate uses for the product.
Suggested Deliverable:
Present recommendations.
Project Resources
There are no resources currently available
Industry Mentors
Academic Mentors
Assigned Students
There are currently no students assigned.