Live Case – Project

Create Marketing Plan

A Collaboration Between

Project Synopsis

Increase revenue
Developing Marketing Plan
Audience increase; More site viewership

Project Topics

Account Management

Achieving Work Life Balance

Corporate Social Responsibility

Cover Letter Review

Crushing Job Interviews

Customer Service

Data Management

Exploring Majors & Careers

Goal Setting

Growth Strategy

Industry Insights

Industry-Related Tools & Techniques

International Affairs

Job Role Insights

Legal, Regulatory, Compliance


Maximizing the College Experience

Mergers & Acquisitions

Negotiating Salary & Benefits


Org Culture, D&I

Personal Branding

PR & Communications

Product Design & Development

Professional Communication

Public Speaking

Purchasing, Logistics, Supply Chain

Quality Control

Relocating for Work

Reporting, Financial Planning & Analysis

Research & Development

Resume Review

Sales & Business Development

Software Design & Development

Talent Management

The Job Search

The Post-Covid Workplace

Company Information

CompanyGoodyear Tire and Rubber Company
HQAkron, OH
StageLarge Enterprise
Hiring PotentialN/A

Company Overview

Goodyear is one of the world's largest tire companies. It employs about 62,000 people and manufactures its products in 46 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

Experiential Learning Program Details

SchoolUniversity of Florida
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseBusiness 201
  • All Graduate
Students Enrolled15
Meeting Day & TimeMondays 1-3
Student Time Commitment1-3 Hours Per Week
Company Time Commitment1 Hour
Duration10 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors

There are currently no supervisors assigned.

Assigned Students


Ashley McNeill 

[email protected]