Capstone – Project
data analytics tracking for new messaging and capital campaign project
A Collaboration Between
As a newly hired VP of Advancement for Mel Trotter Ministries after 25 years of corporate sales and consulting, I am working with an internal team of (7) and an external marketing company. Collectively, we need to quickly understand the breakouts of incoming dollars, i.e. donors, corporations, etc. against the backdrop of new messaging and a 2020 $13m capital campaign effort. We’ll need research parameters established, as well as data tracking and metrics. Additionally, all signs are pointing towards a recession, so there will also be value in looking at past recessions to see what types of donor giving were most/least affected. Objectives are to keep the team and the ministry on track as well as have enough visibility to make any necessary messaging changes real-time.
Experiential Learning Program Details
|School||University of Notre Dame Mendoza College of Business|
|Engagement Format||Capstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.|
|Students Enrolled||5 Students per Group (61 Enrolled in Program)|
|Meeting Day & Time||Monday OR Wednesday (3:00 - 4:50 PM ET)|
|Student Time Commitment||4-7 Hours Per Week|
|Company Time Commitment||2 Hours|
|Duration||14 weeks (01/20/2020 - 04/22/2020)|
|Touchpoints & Assignments||Due Date||Submission|
There are currently no students assigned.
Key Project Milestones
There are no resources currently available