Capstone – Project

data analytics tracking for new messaging and capital campaign project

A Collaboration Between

Project Synopsis

As a newly hired VP of Advancement for Mel Trotter Ministries after 25 years of corporate sales and consulting, I am working with an internal team of (7) and an external marketing company. Collectively, we need to quickly understand the breakouts of incoming dollars, i.e. donors, corporations, etc. against the backdrop of new messaging and a 2020 $13m capital campaign effort. We'll need research parameters established, as well as data tracking and metrics. Additionally, all signs are pointing towards a recession, so there will also be value in looking at past recessions to see what types of donor giving were most/least affected. Objectives are to keep the team and the ministry on track as well as have enough visibility to make any necessary messaging changes real-time.

Project Topics

Company Information

CompanyMel Trotter Ministries
HQMichigan
RevenueUnlisted
Employees100-500
StageMedium Business
Hiring PotentialEntry Level Full-Time
Websitehttps://www.meltrotter.org/

Company Overview

Mel Trotter Ministries exists to demonstrate the compassion of Jesus Christ, through rescue and restoration for anyone experiencing hunger and homelessness. See 2020 Vision (strategic plan) here: https://www.meltrotter.org/themission

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
Course
LevelGraduate
Students Enrolled5 Students per Group (61 Enrolled in Program)
Meeting Day & TimeMonday OR Wednesday (3:00 - 4:50 PM ET)
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration13.29 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

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