Live Case – Project

PRODUCT DEVELOPMENT: Data and Analytics – New Offering Analysis

A Collaboration Between

Project Synopsis

The continued rise of data-driven technology (cloud, advanced analytics, and microservices-based APIs) is enabling group insurance carriers to unlock intelligence previously buried in their systems and forms and convert it into valuable customer insight. It is also creating new opportunities for insurers to differentiate themselves in an otherwise commoditized industry.

With this market need in mind, Vitech is working on extending their market leading, native cloud platform with a data and analytics offering to enable group insurers to unlock data and put data-driven information to work. The solution will be positioned to help insurers provide business insight to their customers to create competitive advantage. Native cloud platforms ease the aggregation of data from multiple sources to support 360-degree analytics. API-first enabled architecture facilitates real-time integration with core systems and external ecosystems such as niche data providers in behavioral health, musculoskeletal, or other high-propensity medical conditions for creating more relevant and meaningful insight.

What are the high impact use cases insurers would want to address with more valuable data driven insight? What strategies and capabilities does Vitech need to put in place to deliver a compelling data and analytics solution to market? Would the offering benefit from Vitech partnering with others to deliver? What differentiators should Vitech focus on to capture high margin growth?

Project Topics

Data Management

Growth Strategy

Product Design & Development

Sales & Business Development

Company Information

CompanyVitech Systems Group
HQNew York, NY
StageLarge Enterprise
Hiring PotentialN/A

Company Overview

At Vitech we believe technology is best when it is used to simplify complex business processes and are on a mission to bring better software solutions to market to address the complexities of the insurance, retirement and investment industries. We are committed to innovation and continuously building better user experiences for our customers by pairing our deep domain expertise with the latest advancements in technology.

Experiential Learning Program Details

SchoolFordham University
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseMBA On the Spot Consulting, Fall 2021
Students Enrolled40-60
Meeting Day & Time2 Sessions on Wednesday 10/27 & 11/3 from 3:30 - 5:30 PM ET
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration1 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type


October 13th, 2021 Event na


During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
October 14th, 2021 Event na
Upload Résumé Upload Résumé
October 17th, 2021 Submission Required submission-required


October 17th, 2021 Evaluation evaluation
Teams Finalized

Teams Finalized

Students Ramp-up for Assigned Project
October 20th, 2021 Event na
Kickoff Evaluation Due

Kickoff Evaluation Due

October 26th, 2021 Evaluation evaluation
Presentation - Overview of Vitech

Presentation - Overview of Vitech

3:30 - 4:00 PM ET - Vitech Overview
October 27th, 2021 Event na
Project Breakout Sessions

Project Breakout Sessions

4:00 - 4:30 PM ET: Overview of Project 4:30 - 5:30 PM ET: Working Session + Office Hours with Vitech Contact
October 27th, 2021 Event na
Submit Milestone #1 Deliverable Submit Milestone #1 Deliverable
October 27th, 2021 Submission Required submission-required
Temp Check Due

Temp Check Due

October 28th, 2021 Evaluation evaluation
Submit Final Presentation Submit Final Presentation
Upload your Presentation in PDF Form
October 31st, 2021 Submission Required submission-required
Submit Link to 5-Minute Video Pitch Submit Link to 5-Minute Video Pitch
Please submit a link to your 5-minute recorded video pitch introducing yourselves and summarizing your creative approach to solving the challenge presented by Vitech. We recommend recording and uploading your video using one of the following tools: YouTube, Vimeo, Zoom, Loom, DropBox, and/or Google Drive.
October 31st, 2021 Submission Required submission-required
Debrief Session with Vitech

Debrief Session with Vitech

Each of the four projects will be debriefed in this order. Included in the debrief is an opportunity for Vitech to provide their feedback on deliverables and students to share reflections based on what they learned. 3:30 - 4:00 PM: PRODUCT DEVELOPMENT: Data and Analytics New Offering Analysis 4:00 - 4:30 PM: TALENT MANAGEMENT: How to Win the Competition for Technology Talent 4:30 - 5:00 PM: DELIVERY: Solutions Standardization 5:00 - 5:30 PM: MARKETING: The Changing Customer Buyer Journey – Winning Strategies for B2B Marketing
November 3rd, 2021 Event na
Final Peer Evaluation Due

Final Peer Evaluation Due

November 6th, 2021 Evaluation evaluation
Final Self Evaluation Due

Final Self Evaluation Due

November 6th, 2021 Evaluation evaluation

Key Project Milestones

  • October 27, 2021 - Deep Dive on Vitech Analytics Offering and Competitive Positioning

    • What are the high impact use cases Vitech’s customers (insurers) would want to address with more valuable data driven insight?
    • What features should be included in the analytics offering?
    • What features should Vitech include in their offering to differentiate from competition?

    Suggested Deliverable:

    • Upload preliminary point of view on analytics offering features and strategies to differentiate from competition
  • October 31, 2021 - What are the key components that should be included in Vitech's analytics tool?

    • What are the priority business insights Vitech’s analytics solution should provide?
    • What technical solutions should the offering include?
    • Would the offering benefit from partnering with others (e.g. niche health data provider)?  What are some potential partners?
    • Would Vitech be able to sustain a competitive advantage by introducing this solution? Why or why not?

    Suggested Deliverable:

    • Develop your product features and go to market solution strategy for the Vitech analytics offering

Academic Mentors


Alex Markle 

[email protected]

Assigned Students

There are currently no students assigned.