Capstone – Project
Deep-dive into Greenlight Network’s portfolio of offerings
A Collaboration Between
Greenlight Network is looking to you to make recommendations for strengthening their portfolio and boost their competitive edge by conducting a deep-dive into their key competitors, pricing strategies and models, and trends and futures in relevant technology.
Project Topics
Growth Strategy
Research & Development
Company Information
| Company | Greenlight Networks |
| HQ | New York |
| Revenue | Unlisted |
| Employees | 50-100 |
| Stage | High-Growth Startup |
| Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time |
| Website | http://www.greenlightnetworks.com |
Company Overview
Greenlight Networks is the 64th largest fiber optic internet provider in the United States -we build our own fiber connections for our clients, providing an extremely fast and affordable Internet service for a wide range of customers.
Greenlight Networks is an ultra-high-speed, broadband service provider, offering residential and small business customers Internet speeds up to a Gigabit per second. Based in Rochester, NY and founded in 2011, the company builds, owns and operates its fiber-optic networks to provide amazingly fast Internet connections to its customers.
We’re building one of the fastest networks in the US so that users can experience the future of broadband. Our customers are passionate about getting the fiber-optic, Gigabit Internet service we provide, and we’re looking to grow our team with people who are just as passionate about providing an amazing customer experience and building an amazingly fast network.
Experiential Learning Program Details
| School | University of Notre Dame Mendoza College of Business |
| Engagement Format | - |
| Course | SPRING 2021 INTERTERM |
| Level |
|
| Students Enrolled | 120 enrolled, 3-5 students per team per project |
| Meeting Day & Time | 3/22-25/2021 |
| Student Time Commitment | 30+ Hours Per Week |
| Company Time Commitment | 3-5 Hours |
| Duration | 0.43 Weeks |
Program Timeline
Key Project Milestones
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March 23, 2021 - Competitor Analysis
- Focus on two of Greenlight’s top competitors relative to the products/services offered.
- What are their product offerings and pricing? What pricing strategies do they utilize?
- Who are their target customers?
- What channels do they use to reach customers?
- How do they market their comparable services/products? What is their messaging?
- How do customers perceive Greenlight’s competitor’s product design, quality, and price?
- What are the strengths of Greenlight’s competitors’ products/services?
- What are the weaknesses or limitations of Greenlight’s competitors’ products/services?
Suggested Deliverable:
Competitor Analysis Report/Matrix
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March 24, 2021 - Industry Technology Trends Analysis & Outlook
- What are the new and upcoming technologies in the wifi/cellular/internet space that would affect Greenlight’s service (e.g. IoT)? How soon are these technologies likely to impact the industry?
- How do these match consumer wants and needs?
- How are other competitors incorporating these new technologies?
- In addition to direct competitors, are there other companies positioning to offer new technologies that could become a threat/competitor?
- How could Greenlight take advantage of or adapt to current and emerging technologies?
Suggested Deliverable:
Industry Technology Trends Analysis & Outlook Report/Slideshow & Presentation
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March 25, 2021 - Make recommendation for Greenlight Network to strengthen its portfolio based upon the pricing, competitor, and technology outlook analyses
- How is Greenlight differentiated from competitors/other providers? How can Greenlight leverage and communicate these strengths in their marketing campaigns?
- What are your recommendations to Greenlight for a cost-effective and competitive pricing strategy?
- How can Greenlight capitalize on consumer demands, product and service gaps, and upcoming technologies to be competitive in the market and effectively position itself for growth?
Suggested Deliverable:
Report/Slideshow and Presentation
Project Resources
There are no resources currently available
Industry Mentors
Academic Mentors
Assigned Students
There are currently no students assigned.