Capstone – Project
Conduct a Business Expansion Analysis
A Collaboration Between
Studium would like to learn more about the K12 and post-secondary education markets in India. What are the main initiatives and priorities of schools? Are they receptive to technology and innovation? What sorts of systems do they have in place, and how to the procure or purchase new products and services? We would also like to learn more about the student experience in India. Are extracurriculars like clubs and organizations active on campuses? How important is the social experience to the student? What apps and services are they using outside of what school is providing?
Project Topics
Growth Strategy
International Affairs
Marketing
Reporting, Financial Planning & Analysis
Talent Management
Company Information
| Company | Studium |
| HQ | Columbus, OH |
| Revenue | Unlisted |
| Employees | 1-5 |
| Stage | Pre-Revenue Startup |
| Hiring Potential | N/A |
| Website | http://joinstudium.com |
Company Overview
Studium is an education technology company improving student success and retention by breaking down barriers to community belonging and providing institutions with holistic data on their students' experiences from enrollment to alumni.
Experiential Learning Program Details
| School | Dr. D Y Patil B School (DPU) |
| Engagement Format | - |
| Course | DPU Student Consulting Experience |
| Level |
|
| Students Enrolled | 127 |
| Meeting Day & Time | TBD |
| Student Time Commitment | 8-15 Hours Per Week |
| Company Time Commitment | 2 Hours |
| Duration | 7.14 Weeks |
Program Timeline
Key Project Milestones
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August 3, 2021 - Conduct Deep-dive into Studium
- Conduct a deep analysis of the company’s mission and values and how these are “lived” by the company.
- What is the company’s target demographic, product, and business model?
- What is the customer’s problem and how the company’s product or service is solving that problem?
- What is the company’s pricing model?
- What is the annual revenue?
Suggested Deliverable:
Internal descriptive report
-
August 18, 2021 - Cultural Analysis
- Why do they plan to expand into this new specific region and market?
- What is the language, education, religion, values, customs, socio-economic, and geo-political make-up of the new target region?
- In what important ways do these cultural factors inform assumptions about the target customer and their needs for the company’s products and services? For instance, what are the implications for the company’s:
- business model?
- employee training and development?
- What cultural or political norms might have an effect on the proposed expansion? How can the company mitigate negative risk factors?
Suggested Deliverable:
Slideshow presentation
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August 24, 2021 - Benchmarking Analysis
- Does the company have competitors internationally? What does the competitive environment look like in India?
- Who are the main competitors in the market?
- What unique offerings does each competitor have? How does the company product, service, and brand compare to these companies? How would you benchmark the company against competitors?
- What are the competitors’ current market advantages, weaknesses?
- How do Studium’s products and services stack up against international competitors?
- What opportunities and challenges are presented for Studium as they look to enter the market in this region?
Suggested Deliverable:
Benchmarking Analysis Report
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September 1, 2021 - Financial Analysis
- What are the conservative and optimistic sales projections for the proposed expansion?
- What are the initial costs of expansion (not including current operating costs)?
- Once the expansion is initiated, what additional costs do you expect will be incurred (e.g. additional staffing, taxation, etc.)
- What do you project for the return on investment?
Suggested Deliverable:
Expansion Financial Analysis Report & Presentation
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September 15, 2021 - Make Recommendations: Should Studium expand to India?
- Would you recommend that Studium expand to India? Why or why not? Create a cost-benefit analysis to demonstrate how the evidence supports your recommendation.
- If you recommend expansion:
- Would moving forward require additional resources and/or changes to the business model? If so, explain.
- How would you measure success?
Suggested Deliverable:
Slideshow presentation and accompanying report showcasing key outcomes, lessons learned, recommendations
Project Resources
There are no resources currently available