Capstone – Project
Develop a Set of Market Landscapes for InsurTech Startup Categories
A Collaboration Between
We operate a corporate innovation program for large U.S. based insurance companies including Nationwide and CSAA (AAA’s insurance company). One of the key operations of our business is helping insurance companies meet their comprehensive, dynamic technology needs. We are seeking help to develop a market landscape map that draws from secondary data to illustrate how insurance companies from across the globe solve their problems using various technologies and which tech companies are currently positioned to meet those needs. Ultimately, we hope to introduce the first of such a comprehensive map in the industry, first as a static model and eventually as an interactive tool accessible via our social media platforms.
Project Topics

International Affairs

Product Design & Development

Research & Development
Company Information
Company | InsurTech NY |
HQ | New York, NY |
Revenue | N/A |
Employees | Unlisted |
Stage | Pre-Revenue Startup |
Hiring Potential | N/A |
Website | https://www.InsurTechNY.com |
Company Overview
Experiential Learning Program Details
School | Dr. D Y Patil B School (DPU) |
Engagement Format | - |
Course | DPU Student Consulting Experience |
Level |
|
Students Enrolled | 127 |
Meeting Day & Time | TBD |
Student Time Commitment | 8-15 Hours Per Week |
Company Time Commitment | 2 Hours |
Duration | 7.14 Weeks |
Program Timeline
Key Project Milestones
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August 3, 2021 - Deep Dive Into Insurtech and the Insurance Marketplace in India
- Become familiar with the company and current portfolio and product offerings.
- How does the company categorize and organize their products?
- What is their value proposition?
- Who are the key stakeholders?
- Who is the target audience? What problem does the company help their customers solve? What needs are met?
- Which segment of the target audience is the focus of this project? What specific needs of these companies are addressed with this project? In what ways does the current project have the potential to impact their bottom line?
Suggested Deliverable:
Internal Report
-
August 18, 2021 - Conduct a content analysis of secondary data on problems and solutions from a multi-national population of insurance companies
- What method will you use to analyze existing data using from problem statements gleaned from survey of member insurance companies
- What thematic categories emerge? How will you assign cases and their solutions?
- How do you handle
- Conceptual ambiguity?
- Situations where the solution is more complex that the mapping structure you are asked to use?
- What methods should you use to increase confidence in your analysis and interpretation?
Suggested Deliverable:
Presentation of the analysis and emergent themes
-
September 1, 2021 - Gather intelligence on technology companies
- What technologies are insurance companies using to solve their business needs, challenges, pursuits?
- What key functions did these technologies serve? What product or services do they offer that fulfills the needs of the insurance companies?
- Given you are building upon an existing descriptive model, what other key facts should you collect about the technologies and technology companies?
- How do these data inform the model?
Suggested Deliverable:
Data set and descriptive statistics
-
September 15, 2021 - Create a Multi-factor Matrix and Visual Map
- Using software that allows for data visualization based upon the size of the value, create a visual map that demonstrates the correspondence between insurance company problems/needs and technological solutions.
- What data fields will you use to construct the map?
- How will you code data to reveal important patterns in the data?
- What does the analysis reveal?
- How do you anticipate insurance and technology companies could benefit from the knowledge from this resource? Who/what other groups are potential stakeholders?
Suggested Deliverable:
Multi-factor matrix and visualization
Project Resources
There are no resources currently available