Capstone – Project

Develop an e-commerce educational platform/hub for the 21st century learner.

A Collaboration Between

Project Synopsis

One of the most challenging parts of education is meeting the needs of all students. As we know, children grow and develop at varying rates. They need different things at different times, and it’s a monumental task for educators to meet those needs. As educators in the Science/STEM fields, we are big advocates for diverse instruction that connects with students and provides them with the motivation and confidence they need to learn and grow. Career and technical education has always been a vital and important part of a child’s education. It helps to connect students with skills they need in their daily lives, assists them to identify a career path that may be right and compels them to use their body and minds in a way they are not challenged to in their classes, camps and when at home!

As educators we all know that not every student is ready for college and not every important and fulfilling career path requires four years college. There is a high demand for skilled trades as well as many other kinds of jobs. STEM Art Center LLC teaches students to take pride in themselves and their work, and that’s something we can all support as educators and lifelong learners!

Our team together has over 20 years of Science/STEM teaching experience. After putting some forethought, we realized that most of the resources that we get from other institutions and vendors do not meet the students and teachers expectations. According to the new standards adoption called the Next Generation Science Standards, we need resources/projects to elicit the following from students: Student Engage, Student Explore, Student Explanation, Student Elaboration and Student Evaluation. There is a high demand for STEM skills in today’s society, but there are no sustainable solutions to keep students engaged and updated to the latest skill set.

Another point to make, we realized that there are gaps in our current educational model. Students are able to learn and explore at school, but what if students needed better systems and structures at home or camps? We realized that we need the proper resources for students. One of our business model’s called STEM Art Home will provide innovative projects that keep students engaged in the current skills needed for success rather than just looking at a screen for eight long hours!

As a team of Science/STEM leaders in the school district, we are able to recognize the strengths and weaknesses of certain programs in the department working side by side with our teachers. In this role we are constantly taking qualitative and quantitative feedback that is ongoing, this approach helps us adapt to the needs of our students and teachers to positive learning outcomes. We are able to observe, coach and consult with experienced and novice teachers around best practices, especially in the Science/STEM classes.

Seeing the weak side of STEM, encourages the Science/STEM department to work diligently and increase students’ equitable access to STEM hands-on activities. In order to support educators’ knowledge and expertise in the STEM disciplines our team focuses on the preparation and implementation process. To motivate the students, the classroom has to be organized in a fashion that provides enough space to execute the project plans.

The STEM Art Center related projects will support open-inquiry- based pedagogy and active learning. To make all of these efforts more concrete, educators should have well organized, concise, straightforward lesson plan guides along with the proper materials kits. STEM Art Center LLC has done this leg work and provides teachers with all the goodies to promote success.

STEM Art Center LLC will provide for all users:

A browser based application, for making Science/STEM learning meaningful, rigorous and equitable.
Detailed lesson flow, for any learner to understand.
Pacing support that can be adaptable and differentiated for students needs.
A comprehensive, video demonstration exploration.
Research based instructional strategies that work.
A learning platform that provides user friendly options and guidance.
A one-stop shop to make all necessary purchases for schools, camps and homes!
Relevant and coherent content that sparks students’ interests and curiosity!

As we streamlined these lesson plans with our teachers, many teachers provided relevant feedback that supported our mission in improving Science/STEM education. With all the positive feedback, this triggered the idea to digitize our resources and provide them to teachers around the world! Our main website/hub will provide teachers, students and parents the ability to learn together!

Not only will the STEM Art Center LLC provide lesson plans for teachers. We hope to expand our brand to Camps and Home lessons as mentioned above. The intention is to also create coaching/professional development for our teachers which will be called STEM Art Coaching. STEM Art Center LLC will help meet the needs of the educational and professional development by meeting these key core values:

STEM Art Center Core Values:
We are curious to learn! (Curiosity)
We love to create solutions! (Ingenuity)
We apply our learning to new skills! (Influence)
We enjoy collaboration! (Relationship- Building)
We embrace our differences! (Inclusion)
We learn and celebrate together! (Fun)
-Marketing and advertisement
-E-commerce development
We are in the grass roots stages and would like to focus on marketing and manufacturing support would be ideal.

We would like to grow our e-commerce store as well.

Project Topics

Company Information

CompanySTEM Art Center
StageEstablished Startup
Hiring PotentialN/A

Company Overview

STEM Art Center LLC will be an affordable e-commerce learning platform/hub for teachers, students and families where they can subscribe, engage in Science/STEM principles and be inspired to learn and grow as a community. We will create learning kits; lesson plans, a digital learning hub and relevant educational accessories and resources for lifelong learners. Our company will have three segments: 1. STEM Art School 2. STEM Art Home 3. STEM Art Camp

Experiential Learning Program Details

SchoolMontclair State University
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
CourseAccelerated MBA Consulting Co-Op (Summer 2022)
  • All Undergraduate
Students EnrolledTBD
Meeting Day & TimeTBD
Student Time Commitment15-30 Hours Per Week
Company Time Commitment3-5 Hours
Duration13.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
Project Launch

Project Launch

You will learn about the company, its past activities and future growth plans. From there you will receive your first assignment that will be the next milestone.
May 16th, 2022 Event na
Target Markets Research Complete Target Markets Research Complete
You will have complete research and created a report on all target audiences and reach identified including in depth psychographics.
May 30th, 2022 Submission Required submission-required
Meet with Industry Partner

Meet with Industry Partner

Meet Derek Muhney, Director of Marketing & Strategy.
May 30th, 2022 Event na
Social Media & Email Marketing Research Social Media & Email Marketing Research
You will have completed research on the many different approaches on how to grow a social media following, with high engagement on instagram and facebook as well as best email campaigns to engaged and inform. This will require a detailed outline of types of content, actions taken and results achieved / expected results Keeping in mind the specific goals of the organization: increase following, engagement, attendance and to get them into our email or SMS lists. To be submitted for review to determine next steps
June 20th, 2022 Submission Required submission-required
Social Media & Email Marketing Plan Creation Social Media & Email Marketing Plan Creation
Once the team has determined from your research, how to move forward, you will then have to create the detailed map and content calendars for Instagram, Facebook and Email.
July 18th, 2022 Submission Required submission-required
Final Content Calendars Due Final Content Calendars Due
You will present the final content calendars for IG, FB and Email Campaigns.
August 15th, 2022 Submission Required submission-required
Project End

Project End

August 16th, 2022 Event na

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Alban Biba

[email protected]

Academic Mentors



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Manveer Mann

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Rashmi Jain

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Nicole Koppel 

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Jonida Dervishi 

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Geoff Chellis

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Assigned Students

There are currently no students assigned.