Live Case – Project

Developing a Plan to Win based on Competitive Intelligence in Surgical Market

A Collaboration Between

Project Synopsis

Goals of this project: 1. To fully analyze the SWOT for the competitive and substitute offerings, including go-to-market strategy, positioning, sales implementation/footprint and pricing; and 2. to develop "How to Win" strategy for the Galatea product portfolio, including marketing and sales implementation. Additional, separate project ideas include: 1. Customer Profile, Segmentation and Targeting Plan; 2. Sales Training Approach and Improvements

HOST VENUE ADDRESS

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REQUIRED PREREQUISITES

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LEARNING OBJECTIVES

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Project Topics

Company Information

CompanyGalatea Surgical (Wholly Owned Subsidiary of TEPHA, Inc. focused on plastic and reconstructive surgery)
HQMassachusetts
RevenueUnlisted
Employees50-100
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttp://www.galateasurgical.com

Company Overview

Galatea Surgical, Inc. is passionate about bringing plastic and reconstructive surgery patients' Strength and Beauty to life through reinforcement of weak and compromised tissue with an innovative solution for soft tissue support. As a wholly owned subsidiary of Tepha, Inc., the Galatea team has created a portfolio of optimized soft tissue support devices utilizing a non-human, non-animal, non-synthetic, biologically derived fully absorbable material: poly-4-hydroxybutyrate (P4HB™). P4HB™ degrades gradually and predictably by hydrolysis into components that are natural to the human body, resulting in a minimal inflammatory response with less acidic byproducts or remodeling challenges, as compared to other soft tissue support devices.

Industry Mentors

Director of New Product Development and Marketing

 

[email protected]

Experiential Learning Program Details

SchoolJuniata College
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Course
LevelUndergraduate
Students Enrolled5-10
Meeting Day & TimeTuesday/Thursday 10:00 -11:20 AM ET
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration10.57 Weeks

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Project Milestones

Project Resources

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Academic Mentors

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Assigned Students

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