Live Case – Project

Developing New Product Offerings that Drive Revenue and Fill Prospect Pipeline

A Collaboration Between

Project Synopsis

Our organization is seeking opportunities to grow our product offerings which are in line with our customized hospitality approach. We want these product offerings to not only drive revenue but present one-time opportunities to get in front of our ideal client for the ability to fill our client prospect pipeline. Ultimately, we want to convert as many of these clients to monthly subscriptions as possible.
There will need to be an understanding of our company’s core values, mission and vision. There will need to be an understanding of our current cash position and the needs of our company from a cash flow perspective. We will need some addressable market analysis using our ideal client model. We will need an idea of the competition in the market for the proposal the students develop. I would like to see ideal partners for launching the new product as we are largely a word of mouth marketing strategy right now.
This project would be a success if we had the following deliverables at the end of the session:
1. Feasible product offering with supporting data as to why the market will embrace it.
2. Ideas and cost structure of how to market the new product.
3. Financial projections of the impact of the new product offering in the first 3, 6, 12 months (both for the product and assumptions on conversion rate).

Project Topics

Growth Strategy

Product Design & Development

Company	MySherri
HQ	Indianapolis
Revenue	N/A
Employees	5-10
Stage	Established Startup
Hiring Potential	Follow-on Projects, Formal Internship, Entry Level Full-Time
Website	http://www.mysherri.com

Company Overview

MySherri believes that home should be a place where you go to recharge and that you should be free to spend time with the people and projects that matter most. We employ and deploy an excellent in-home workforce for the busy, ambitious professional who needs help but doesn’t know how to ask for it. We want to NORMALIZE getting support in the home while reducing the shame and guilt associated with asking for help, while also empowering our home coordinators to achieve their own balance by offering salaries, paid time off, extensive training, and other benefits.

Experiential Learning Program Details

School	Butler University
Engagement Format	Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Course	MBA 505-50 Gateway Experience
Level	All Graduate
Students Enrolled	25
Meeting Day & Time	January 8, 2022 (1:00p-5:00p ET); January 13, 2022 (5:30p-9:30p ET); January 14, 2022 (7:30a-8:00p ET)
Student Time Commitment	15-30 Hours Per Week
Company Time Commitment	3-5 Hours
Duration	0.14 Weeks

Program Timeline

Touchpoints & Assignments	Due Date	Type
Library Session Library Session Students will meet with the Business Librarian, Teresa Williams, to learn about Butler's library resources. Students will also participate in a design thinking activity.	January 8th, 2022	Event na
5:30p-9:30p ET - Welcome Dinner & Client Presentation 5:30p-9:30p ET - Welcome Dinner & Client Presentation Students will meet their teammates at a welcome dinner and will have the opportunity to learn more about the client through a presentation and Q&A.	January 13th, 2022	Event na
8:00 AM - 2:00PM - Primary Research and Data Analysis Working Session 8:00 AM - 2:00PM - Primary Research and Data Analysis Working Session Teams will have the opportunity to do primary research with the new information provided by the client company and then analyze their findings. Teams will prepare a final presentation to present solutions to the client in real-time.	January 14th, 2022	Event na
2:30 PM ET - 4:00 PM ET - Final Presentations 2:30 PM ET - 4:00 PM ET - Final Presentations Students will have 10 minutes to present their insights directly to industry partner senior leadership in real-time. Industry partner will provide feedback and select top performing team.	January 14th, 2022	Event na
UPLOAD 1-PAGE BRAINSTORM IDEAS UPLOAD 1-PAGE BRAINSTORM IDEAS DUE by 2:00 PM on 1/14/22	January 14th, 2022	Submission Required submission-required
UPLOAD PRESENTATION MATERIALS UPLOAD PRESENTATION MATERIALS DUE by 2:00 PM on 1/14/22	January 14th, 2022	Submission Required submission-required
4:00 PM ET - 6:00 PM ET - Facilitator Feedback Session 4:00 PM ET - 6:00 PM ET - Facilitator Feedback Session Teams will meet with their facilitator to give and receive valuable feedback that was observed over the day-and-a-half experience.	January 14th, 2022	Event na
Complete End of Project Evaluations Complete End of Project Evaluations Spring 2022 MBA505-50 COURSE Evaluation Spring 2022 MBA505-50 FACILITATOR Evaluation	January 16th, 2022	Evaluation evaluation

Key Project Milestones

January 14, 2022 - Competitive Analysis & Data Gathering
- Familiarize yourself with MySherri’s value proposition, product, and market
- Explore MySherri’s portfolio of customers
- Who are MySherri’s biggest competitors? What makes them similar vs. different?
- What do you think of the MySherri website? How does it compare with competitors?
- Define the target audience for MySherri
- Build survey and/or conduct one-on-one interviews with members of the target audience customer base?
Suggested Deliverable:
- Prepare for the Q&A session with MySherri’s leadership on 8/15
- Summarize the list of library resources you’ve used so far to do this research
- Feel free to incorporate your research and any research conducted / deliverables produced as part of your final deliverable
January 15, 2022 - Define and Develop the MySherri Product Offerings
- What does MySherri currently offer in terms of product and services?
- What products and services would compliment MySherri’s current portfolio?
- What are MySherri’s costs? How does MySherri manage their costs?
- What is the revenue model? How should MySherri plan scale their revenue?
- What are the financial implications of your suggestions?
Note: MySherri is not a deep cleaning service. MySherri also does not provide childcare.
Suggested Deliverable:

Present your product development strategy, highlighting key products and services that would complement the work we’re currently doing for our clients. Don’t forget to include a cost and revenue assessment as well as any competitive analysis and primary insights if you have them!