Capstone – Project

Research Digital Products for Connecting to the US Health Insurance Marketplace

A Collaboration Between

Project Synopsis

New Home Development Corp founded in spring 2021 that primarily serves the Wilmington, North Carolina area in the United States. Our organization works to address a number of interrelated social issues, including housing, education, recovery, and economic empowerment. For this project, we are seeking recommendations for the development of a new digital product aimed at connecting customers with health insurance providers by simplifying the process of selecting the “best fit” insurance carrier and available plans based upon a set of defined health, social, economic, geographic, and other determinants. Ideally, the application would allow customers to seamlessly research their health insurance coverage options, narrow down their options and preferences, and complete the necessary steps for securing and purchasing a health care policy. The entire transaction should be able to be completed in a short time and without intervention, making the insurance buying process more efficient and easier for the average consumer.

Project Topics

Product Design & Development

Research & Development

Company Information

CompanyNew HOPE Community Development Corporation (NHCDC)
HQ3120 Alex Trask Drive, Castle Hayne, NC, USA
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Founded in Spring 2021, New HOPE Community Development Corporation (NHCDC) exists to create economic opportunity, improve public health, and inspire civic engagement and service - primarily in the Wilmington, North Carolina area of the United States. NHCDC accomplishes its mission by implementing initiatives under four main categories: housing, education, economic empowerment, and recovery.   The specific objectives and purposes of this corporation shall be:
  1.  To initiate, promote and assist in the development of housing, economic development, and community improvement programs and activities.
  2. To provide affordable housing facilities and services designed specifically for senior citizens to meet their physical, social, and psychological needs and promote their health, security, happiness, and usefulness in living. The charges for facilities and services are predicated upon the provision.
  3.  To improve the circumstances of the neighborhood’s low- and moderate-income residents by reducing the level of unemployment and underemployment through the creation of job opportunities.
  4. Irrevocably dedicated to and operates exclusively for non-profit purposes, and no part of the income or assets of the Corporation shall be distributed to or inure to benefit any individual.
  5. To provide facilities, personnel and funds for studies, surveys and demonstration activities leading to effective programs to be carried out by private and public institutions and agencies directed toward the achievement of the mission of New HOPE CDC.
  6.  To design, build, and manage an event center that will serve the community in providing resources for community needs; incubator for small businesses; activity center to meet the needs of the community and surrounding areas.
  7.  To organize neighborhood residents of all ages to identify and respond to community issues.
  8. To work cooperatively with existing public and private agencies toward the effective utilization of human resources in the community.
  9. To make contributions, grants or loans of funds or property, with or without interest, that will further the objective of the New HOPE CDC and accomplish its purposes.
  10. To acquire by purchase, gift, devise, bequest, lease or otherwise, to own, hold, use, maintain, improve, and operate, and to sell, lease and otherwise dispose of, real and personal property to the extent authorized by law.
  11.  In general, to perform and do all other acts and things incidental to or in furtherance of the accomplishment of the proposes of the New HOPE CDC, and to use and exercise all powers conferred from time to time by the laws of the of the State of North Carolina.

Experiential Learning Program Details

Engagement Format -
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment1 Hour

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • August 3, 2021 - Quick Dive into the US Health Insurance Model

    • How does the US healthcare system work?
    • Given the high cost of medical care, how do people actually afford treatment and services?
    • How do health insurance carriers control their costs?
    • What is the responsibility of individuals and families to have health insurance? How are these expectations reinforced?
    • What are the responsibilities of employers to provide workers with health insurance coverage?
    • What is the responsibility of the state? What types of state-sponsored coverage is available, and to whom?
    • What is the estimated proportion of the US population is adequately insured? Underinsured?
    • What are the primary reasons for being uninsured or underinsured in the US?
    • What are the barriers to having adequate health care coverage?

    Suggested Deliverable:

    Slideshow presentation

  • August 17, 2021 - Deep Dive into the Health Insurance Industry Marketplace

    • How do individuals “shop” for health insurance coverage for themselves and their families?
      • What channels and networks do they use?
      • How often/when?
    • What types of health insurance plans are available to consumers? How are they differentiated? For instance:
      • Are all health care services covered under health insurance plans?
      • What are the major differences between types of health care coverage?
      • Is there a common classification scheme that helps you to differentiate between the types of coverage and their associated features?
      • What types of restrictions limit patient choice in terms of where and from whom and what facilities they receive health care services? What do the terms “in-network” and “out-of-network” refer to in the insurance model?
      • What about co-insurance, co-payment, and out-of-pocket baselines and limits? Deductable and premium costs?
    • What factors do people take into consideration when deciding upon health insurance coverage for themselves and their families? How do these rank in terms of priority?
    • What are the problems and challenges that consumers face when researching and deciding upon the health care coverage that is the best fit for them and their family?
    • What information and tools do customers looking for health care coverage to purchase need?

    Suggested Deliverable:

    Visual display of the health insurance marketplace

  • September 1, 2021 - Conduct Market Research on Apps Connecting Customers to Health Care Providers

    • What digital applications are available to consumers seeking to find the best fit insurance company and coverage for their health care needs?
    • What is the cost of those applications and the range of packages they offer?
    • How do they help customers to match their situation and need to health care coverage options?
    • What kind of information do they collect about the individual(s) applying for coverage?
    • What types of features and tools are included with the free and fee-based packages?
    •  What problems or challenges do they help consumers solve? What needs are met?
    • What do customer reviews, consumer reports, and other sources tell you about the quality of these digital tools?
      • What do customers use and like?
      • What are the drawbacks and limitations of these applications?

    Suggested Deliverable:

    Comparison analysis report and visual presentation

  • September 15, 2021 - Propose a Direction for Product Development

    What are your recommendations for a digital application that would allow customers to seamlessly research their health insurance coverage options, narrow down their options and preferences, and complete the necessary steps for securing and purchasing a health care policy?

    Can you develop and propose a product roadmap that outlines the development of this product?



    Suggested Deliverable:

    Product roadmap and report of recommendations

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Victor Foster

[email protected]

Academic Mentors



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Assigned Students

There are currently no students assigned.