Capstone – Project
Economic and Business Model Assessment for Blockchain Social Impact Venture
A Collaboration Between
When you pair blockchain technology with industrial hemp you open a door of unlimited potential. In a world where simply planting 1 million trees may not be enough to address climate change, we at Atlas’ believe one solution is pairing blockchain technology with one of our planet’s best carbon sinks to increase the amount of hemp we grow around the world. But not only does this pairing contribute to climate action – with blockchain technology we can also address other sustainable development goals such as reducing poverty, good health and well-being, quality education, and so much more. In this assignment students will gain experience of how blockchain technology is utilized in the digital – decentralized era and how it can be used to create social impact in communities around the world.
Project Topics
Data Management
Product Design & Development
Reporting, Financial Planning & Analysis
Company Information
| Company | Atlas 365 Inc. |
| HQ | INTERNATIONAL |
| Revenue | Unlisted |
| Employees | 5-10 |
| Stage | Established Startup |
| Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
| Website | https://atlas365.ca |
Company Overview
Atlas 365 Inc., is a Canadian for-profit social purpose organization with the mission to improve climate resilience with hemp and technology. We provide innovative solutions to help the global community and environment as measured by the UN Sustainable Development Goals (SDG). Atlas 365 is diversified and leverages leading edge technology with activities in real estate and agriculture for value-added bio-material building products, food and nutraceuticals.
Atlas 365 Inc. is organized into 3 divisions:
- Atlas Hemp is the general partner of a real estate Limited Partnership that establishes regional economic clusters of 5,000 acres of hemp cultivation to locate a bio-material processing facility;
- Atlas Developments establishes value-added hemp-based manufacturing. Local hemp building product manufacturing supplies regional housing demand and export markets. Atlas Developments will also build affordable energy efficient homes;
- Atlas Smart Solutions builds digital technology solutions to track and measure social and environmental impact and optimize operations.
Experiential Learning Program Details
| School | University of Maryland + Lehigh University Collaborative Co-Op |
| Engagement Format | Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges. |
| Course | |
| Level | N/A |
| Students Enrolled | N/A |
| Meeting Day & Time | N/A |
| Student Time Commitment | 1-3 Hours Per Week |
| Company Time Commitment | 3-5 Hours |
| Duration | 9 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type |
|---|
Key Project Milestones
-
June 10, 2019 - Part 1: Deep Dive on Product, Business Model, and Industry
- Deep Dive Into The Full Value Hemp Supply Chain
- What is Atlas 365’s product?
- What is the overall impact of product?
- Economically
- Environmentally
- Socially
- What benefits does blockchain technology add to supply chain? What value does it bring?
- Explore To-Do File
- Read through Background Readings
- Complete Blockchain Certification Part 1
- Explore To-Do File
- What makes the digital supply chain model more effective/relevant?
- What is the difference between a security and a utility token?
Suggested Deliverable:
Suggested Deliverable: Produce an overview deck (PowerPoint Presentation) to present to class based on your understanding of the company. This internal exercise is to ensure everyone is on the same page and understands the business model before moving on to more critical areas of the project. Please be sure to escalate any questions that arise as a result of these discussions.
- Deep Dive Into The Full Value Hemp Supply Chain
-
June 10, 2019 - Part 1: Deep Dive on Product, Business Model, and Industry
- Deep Dive Into The Full Value Hemp Supply Chain
- What is Atlas 365’s product?
- What is the overall impact of product?
- Economically
- Environmentally
- Socially
- What benefits does blockchain technology add to supply chain? What value does it bring?
- Explore To-Do File
- Read through Background Readings
- Complete Blockchain Certification Part 1
- Explore To-Do File
- What makes the digital supply chain model more effective/relevant?
- What is the difference between a security and a utility token?
Suggested Deliverable:
Suggested Deliverable: Produce an overview deck (PowerPoint Presentation) to present to class based on your understanding of the company. This internal exercise is to ensure everyone is on the same page and understands the business model before moving on to more critical areas of the project. Please be sure to escalate any questions that arise as a result of these discussions.
- Deep Dive Into The Full Value Hemp Supply Chain
-
June 10, 2019 -
Suggested Deliverable:
-
June 15, 2019 - Part 2: Product Design
- Take a deeper look into what the digital economy might look like:
- What is the ideal blockchain business model? Is it a single business model? Is it a mixed business model? Why?
- How might we generate value for our token?
- Utility value?
- Security value?
- Trade value?
- SWOT & Mitigation Strategies
- What features might be possible for the participants/users? How do they benefit from using the platform/token? What does their user experience look like?
- Find 20 or more features that each user can experience
- Farmers
- Investors
- Consumers
- How can we use behavioural economics to incentivise within our application
- Find 20 or more features that each user can experience
- How might we sell/market this digital offering?
Suggested Deliverable:
Suggested Deliverable: Prepare a presentation (PowerPoint Presentation) showcasing your research and insights from this section. Be sure to include key resources you used to gather information and data in addition to key questions that need to be considered.
- Take a deeper look into what the digital economy might look like:
-
June 15, 2019 - Part 2: Product Design
- Take a deeper look into what the digital economy might look like:
- What is the ideal blockchain business model? Is it a single business model? Is it a mixed business model? Why?
- How might we generate value for our token?
- Utility value?
- Security value?
- Trade value?
- SWOT & Mitigation Strategies
- What features might be possible for the participants/users? How do they benefit from using the platform/token? What does their user experience look like?
- Find 20 or more features that each user can experience
- Farmers
- Investors
- Consumers
- How can we use behavioural economics to incentivise within our application
- Find 20 or more features that each user can experience
- How might we sell/market this digital offering?
Suggested Deliverable:
Suggested Deliverable: Prepare a presentation (PowerPoint Presentation) showcasing your research and insights from this section. Be sure to include key resources you used to gather information and data in addition to key questions that need to be considered.
- Take a deeper look into what the digital economy might look like:
-
June 15, 2019 -
Suggested Deliverable:
-
July 24, 2019 - Part 3: Tokenomics Evaluation
- What do the economics of the digital ecosystem look like?
- Key things to keep in mind when designing a digital ecosystem?
- How does supply and demand affect trade value of digital tokens? How does this effect Atlas’ overall value? How can Atlas use an offering to raise capital?
- How does inflation affect digital ecosystems? What happens when we issue more tokens and grow more hemp? What is the micro-tokenomic effect and the macro-tokenomic effect?
- How does the purchase of products with token effect the digital economy?
Suggested Deliverable:
Suggested Deliverable: Prepare a presentation (PowerPoint Presentation) showcasing your research and insights from this section. Be sure to include key resources you used to gather information and data in addition to key questions that need to be considered.
- What do the economics of the digital ecosystem look like?
-
July 24, 2019 - Part 3: Tokenomics Evaluation
- What do the economics of the digital ecosystem look like?
- Key things to keep in mind when designing a digital ecosystem?
- How does supply and demand affect trade value of digital tokens? How does this effect Atlas’ overall value? How can Atlas use an offering to raise capital?
- How does inflation affect digital ecosystems? What happens when we issue more tokens and grow more hemp? What is the micro-tokenomic effect and the macro-tokenomic effect?
- How does the purchase of products with token effect the digital economy?
Suggested Deliverable:
Suggested Deliverable: Prepare a presentation (PowerPoint Presentation) showcasing your research and insights from this section. Be sure to include key resources you used to gather information and data in addition to key questions that need to be considered.
- What do the economics of the digital ecosystem look like?
-
July 24, 2019 -
Suggested Deliverable:
-
August 5, 2019 - Part 4: Final Presentation & Paper
Using the work done up until this point create a comprehensive white-paper outlining the product, business model, current & future-state and token evaluation & economics analysis and impact.
Suggested Deliverable:
Atlas 365 is looking for a comprehensive overview (approximately 15 pages double spaced) of the work that was done. Prepare a demo and whitepaper that provides an overview of the process and key considerations to keep into place when designing an asset backed digital ecosystem.
-
August 5, 2019 - Part 4: Final Presentation & Paper
Using the work done up until this point create a comprehensive white-paper outlining the product, business model, current & future-state and token evaluation & economics analysis and impact.
Suggested Deliverable:
Atlas 365 is looking for a comprehensive overview (approximately 15 pages double spaced) of the work that was done. Prepare a demo and whitepaper that provides an overview of the process and key considerations to keep into place when designing an asset backed digital ecosystem.
-
August 5, 2019 -
Suggested Deliverable:
Project Resources
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Industry Mentors
Academic Mentors
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Assigned Students