Capstone – Project

Directions And Strategies For Marketing Management

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Project Synopsis

CapSource makes building and scaling industry-integrated project-based experiential learning programs easy. Through a combination of software and services, CapSource helps educators match with companies and design projects based on narrow academic requirements. CapSource is looking for a way to better manage and market their Virtual Internship Program (VIP). The VIP is a premium offering for industry partners looking to hire new talent. It connects students seeking an opportunity to gain valuable applied experience and make connections in professional fields with companies looking to evaluate talent for prospective hires. 

Guiding Questions:

  • Learn about CapSource’s VIP: What services, features, and options does the VIP program offer to industry clients? What makes the VIP an attractive option for companies? 
  • What sets the CapSource VIP apart from internship programs offered by its competitors?
  • How effective is the VIP at meeting industry partners goals for engagements? In what ways do companies benefit from purchasing VIP services? 
  • From the industry viewpoint, is Capstone’s approach to pricing VIP’s aligned with value of and demand for the product?
  • Considering the various industry categories that business students frequently enter (e.g. auditing, banking, communications, distribution, energy and utilities, hospitality and leisure, IT, insurance, journalism, law, logistics, manufacturing, media administration, production management, public relations):
    • What are the current and projected personnel or hiring challenges and needs in each industry? What roles or positions are they needing to fill? 
    • In addition to their hiring needs, what other problems or challenges can the VIP help companies solve? 
    • What industries and organizations would you recommend CapSource target to develop their VIP industry customer base, and why? 
    • What steps do you recommend CapSource take to better meet the needs of prospective customers in these industries?

CapSource Ask: Expert Interview with Ankush Manchanda


Project Topics

Company Information

HQNew York
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

CapSource provides students and their institutions with access to a directory of companies interested in collaborating through experiential learning. Using our hands-on collaborations like Site Visits, Co-Ops, Live Business Cases, and Capstone Projects, students learn by working on real challenges with business leaders from our network of host companies. We help design the projects so that they align teaching goals with company objectives in order to maximize the outcomes for all parties.

Experiential Learning Program Details

Engagement Format -
  • All Graduate
Students Enrolled12
Meeting Day & TimeMondays
Student Time Commitment4-7 Hours Per Week
Company Time Commitment3-5 Hours
Duration4.86 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
Test title Test title
test description
June 17th, 2021 Submission Required submission-required
Test Timeline Test Timeline
Hello content. test  Hello content. test
June 23rd, 2021 Submission Required submission-required
Test title

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test description
July 30th, 2021 Evaluation evaluation
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Test description
July 30th, 2021 Evaluation evaluation

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Janine Bower

[email protected]

Academic Mentors

There are currently no supervisors assigned.

Assigned Students



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Faisal Awan 

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bk-student test

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