EdTech Dilemma – How to Increase Student Enrollments

The challenge we wish to address within our organization is low enrollments. To provide a quick background – We are a for-profit EdTech organization that delivers affordable, high-quality online education for college credit. Our (36) general education courses are recommended by ACE (American Council on Education) and accepted by 30 accredited university partners to address degree requirements. For over 20 years, our focus has been in the business of recruiting LPNs and LVNs and assisting them academically to achieve a degree in nursing and their RN license. Within the past couple of years, we have expanded our market to other degree programs (business, technology, administrative healthcare, etc.), with nursing still at the forefront. We have invested heavily in our marketing and technology with the hopes of 10x’ing our organization. Unfortunately, we are not yielding the results with the enrollments we had hoped for. In years past, we enrolled an average of 150 plus students monthly who were interested in earning their nursing degree. Currently, we enroll fewer than 30 students a month. We are at a loss as to why the shift in enrollments when what we have to offer at this time is superior to what we had when we were getting 150 plus enrollments.
Growth Strategy:
• Examine the company’s growth plan. How can the business be best positioned for success? What are the greatest opportunities and/or challenges? Take into account their growth plan and existing traction.
• When preparing for the future of the business, what are some key concerns and areas of focus the host company should address?
• How is the company’s brand perceived by customers?
• From a product and service perspective, how well does the company meet customer needs? Are their customers satisfied with their purchases?

Sales and Business Development:
• Prepare a comprehensive list of industry stakeholders and competitors that offer similar products and/or services. Make comparisons between your host company and its competitors in the following areas: pricing, features, services, regionality, customer demographics, etc.
• How does the company’s pricing compare to competitors? Would you modify the pricing structure? If so, how?
• Are there alternative ways to sell that the company hasn’t considered? Would they be more effective? What data do you have to support your reasoning?
• When it comes to the sales plan, how would you prioritize the sales team’s time and resources?
• Rather than providing financial aid, the company finances its own programs with an average payment of about $200 per month (non-deferred). How might we promote the affordability of this program to offset the non-deferred student loan financing program?
We would consider this project a success if provided clear, supported ideas to increase enrollments. We are looking to grow our enrollments by over 300%