Capstone – Project
Development of Marketing Plan and Foundation and Corporate Fundraising Strategy and Planning
A Collaboration Between
HOST VENUE ADDRESS
- 1090 E. 8th Street, Reno, Nevada 89512
REQUIRED PREREQUISITES
- CSA will provide relevant organizational background.
- Interest or experience in marketing, nonprofit administration, or fundraising would be of benefit.
LEARNING OBJECTIVES
- Students will learn about marketing for nonprofits, including some of the unique challenges nonprofits face such as budgetary restrictions and best practices for utilizing limited funds.
- On the fundraising side, the students will learn about targeted campaigns, identifying potential foundations or corporate sponsors aligned with a particular program or organization type, and practices for developing marking materials for targeted campaigns.
Project Topics
Marketing
PR & Communications
Research & Development
Company Information
Company | Community Services Agency |
HQ | Nevada |
Revenue | Unlisted |
Employees | 100-500 |
Stage | Pre-Revenue Startup |
Hiring Potential | N/A |
Website |
Company Overview
Experiential Learning Program Details
School | University of Notre Dame Mendoza College of Business |
Engagement Format | Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges. |
Course | |
Level | N/A |
Students Enrolled | N/A |
Meeting Day & Time | N/A |
Student Time Commitment | 1-3 Hours Per Week |
Company Time Commitment | 3-5 Hours |
Duration | 0.43 Weeks |
Program Timeline
Touchpoints & Assignments | Due Date | Type |
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Key Project Milestones
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March 5, 2020 - Marketing Part 1: Analyze CSA's current marketing scheme
Analyze CSA’s current website, social media accounts and marketing.
Suggested Deliverable:
Narrative analysis of strengths and weaknesses of CSA’s current marketing scheme.
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March 5, 2020 - Fundraising Part 1: Analysis and identification of potential funders
Identify potential foundations and corporate sponsors to support CSA and/or a specific CSA program.
Suggested Deliverable:
List of foundations and corporate sponsors; information on how to apply and when
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March 5, 2020 - Marketing Part 2: Development of marketing plan
Compare with other similar organizations in Nevada and across the US, and assist CSA in developing an effective website design and marketing strategy, which could possibly include new website, new marketing brochures, new flyers, etc. This could also include a social media marketing plan/strategy and redesign of CSA’s social media pages.
Suggested Deliverable:
Narrative marketing plan and sample marketing materials
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March 5, 2020 - Fundraising Part 2: Development of Solicitation Letter
Develop a series of standard solicitation letters that can be used solicit donations from individuals and foundations in support of general CSA and CSADC activities, as well as specific programs.
Suggested Deliverable:
Solicitations letters that can be used and customized for future requests.
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March 5, 2020 -
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March 5, 2020 -
Project Resources
There are no resources currently available
Industry Mentors
Academic Mentors
Assigned Students
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