Capstone – Project

Development of Marketing Plan and Foundation and Corporate Fundraising Strategy and Planning

A Collaboration Between

Project Synopsis

Our primary goal with this collaboration is to develop fundraising and marketing campaigns and strategies, particularly as it can be used in acquiring donors/supporters, general fundraising, and program specific fundraising.  For marketing, we hope to develop a more effective website and marketing campaign.  For fundraising, we would like to identify foundations or corporate donors to request a donation from and develop materials to be used in our donation solicitations.


  • 1090 E. 8th Street, Reno, Nevada 89512


  • CSA will provide relevant organizational background.
  • Interest or experience in marketing, nonprofit administration, or fundraising would be of benefit.


  • Students will learn about marketing for nonprofits, including some of the unique challenges nonprofits face such as budgetary restrictions and best practices for utilizing limited funds.
  • On the fundraising side, the students will learn about targeted campaigns, identifying potential foundations or corporate sponsors aligned with a particular program or organization type, and practices for developing marking materials for targeted campaigns.

Project Topics


PR & Communications

Research & Development

Company Information

CompanyCommunity Services Agency
StagePre-Revenue Startup
Hiring PotentialN/A

Company Overview

CSA is a private, nonprofit Community Action Agency (CAA). For more than 50 years, CSA has been at the forefront of providing services to address the needs of the working poor, low-income residents of Washoe County and northern Nevada. Our service operations place us as one of the largest private human services agencies in northern Nevada with a focus on low-income and hard-to-serve clients. CSA collaborates with a variety of partners, representing local, state and federal governments, as well as community and advocacy groups, policymakers and low-income leaders, to provide and administer a variety of federal, state and local programs and services to improve the lives of an average of 4,000 low-income individuals/families (those earning between 0-200% of the Federal Poverty Level) annually in our community, through Early Childhood Education Programs (Early Head Start/Head Start), Workforce Development Programs, Income and Asset Building Services, Income Tax Preparation Program, Energy Programs, and Housing Services. In addition, CSA, through its development subsidiary, Community Services Agency Development Corporation, has developed 16 complexes of affordable and senior housing over the past 20 years.

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • March 5, 2020 - Marketing Part 1: Analyze CSA's current marketing scheme

    Analyze CSA’s current website, social media accounts and marketing.

    Suggested Deliverable:

    Narrative analysis of strengths and weaknesses of CSA’s current marketing scheme.

  • March 5, 2020 - Fundraising Part 1: Analysis and identification of potential funders

    Identify potential foundations and corporate sponsors to support CSA and/or a specific CSA program.

    Suggested Deliverable:

    List of foundations and corporate sponsors; information on how to apply and when

  • March 5, 2020 - Marketing Part 2: Development of marketing plan

    Compare with other similar organizations in Nevada and across the US, and assist CSA in developing an effective website design and marketing strategy, which could possibly include new website, new marketing brochures, new flyers, etc.  This could also include a social media marketing plan/strategy and redesign of CSA’s social media pages.

    Suggested Deliverable:

    Narrative marketing plan and sample marketing materials

  • March 5, 2020 - Fundraising Part 2: Development of Solicitation Letter

    Develop a series of standard solicitation letters that can be used solicit donations from individuals and foundations in support of general CSA and CSADC activities, as well as specific programs.

    Suggested Deliverable:

    Solicitations letters that can be used and customized for future requests.

  • March 5, 2020 -

  • March 5, 2020 -

Project Resources

There are no resources currently available

Industry Mentors

Company Admin


[email protected]

Academic Mentors


Alice Obermiller

[email protected]



[email protected]

Assigned Students

There are currently no students assigned.