Capstone – Project

Establish Pricing Strategy for Digital Naturalization App

A Collaboration Between

Project Synopsis

The Immigration Advocate Network is in need of a pricing strategy for its hallmark online naturalization product Citizenshipworks. With Citizenshipworks, you can self-screen for eligibility, complete all your naturalization paperwork, and connect to virtual or in-person legal assistance. To accomplish this, students will engage in market research to get up-to-speed on similar products available in the market, the pricing scheme they use, and the process they use to accomplish their goals. After establishing a comprehensive pricing strategy, Citizenshipworks is looking for help establishing revenue projections based on attainable sales numbers.  Students who enroll in this course will:
  • Perform a competitive analysis, price a digital product, and develop revenue projections.
  • Learn about immigrant services, naturalization products, legal technology, and related fields.
  • Be able to work alongside digital strategists, immigration attorneys, product managers, and developers.
Prerequisites: This opportunity would be best suited for students with: 
  • Experience in business development, finance, or strategy consulting.
  • Experience in market analysis, revenue modeling, and pricing helpful.
  • Experience with digital products, marketing, and/or legal services strongly encouraged.
PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This “Interterm” Immersion will be based in New York, NY. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under “Travel Reimbursement Details” at the front of this document. 

Project Topics

Corporate Social Responsibility


Reporting, Financial Planning & Analysis

Software Design & Development

Company Information

CompanyImmigration Advocates Network
HQNew York
StageMedium Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

he Immigration Advocates Network (IAN), a program of Pro Bono Net, is dedicated to expanding access to immigration legal resources and information through collaboration and technology. IAN was created in 2007 by leading immigrants' rights organizations, to increase access to justice for low-income immigrants and strengthen the capacity of organizations serving them. We create our own tools, build platforms for others, and work with partners to harness the power of technology and collective action to better support immigrants and their advocates.

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin


[email protected]

Academic Mentors


Alice Obermiller

[email protected]



[email protected]

Assigned Students

There are currently no students assigned.