Capstone – Project

Go-To-Market Strategy for First Peer-to-peer Digital Car Rental Platform in Jamaica

A Collaboration Between

Project Synopsis

Rent Yuh Ride™ is the first peer-to-peer digital car rental platform in Jamaica with future expansion
across the Caribbean. Rent Yuh Ride will directly connect thousands of travelers to private car owners across the islands to facilitate car renting, in a way that is efficient, affordable and safe. The business plans to launch in early 2020 and needs help understanding the Jamaican peer-to-peer car rental market so that they can come up with an effective go-to-market strategy.

Project Topics

Growth Strategy

Legal, Regulatory, Compliance

Marketing

PR & Communications

Company Information

CompanyRent Yuh Ride
HQNew Jersey
RevenueUnlisted
Employees1-5
StagePre-Revenue Startup
Hiring PotentialFormal Internship
Websitehttp://www.rentyuhride.com

Company Overview

Rent Yuh Ride™ is the first peer-to-peer digital car rental platform in Jamaica with future expansion across the Caribbean. Rent Yuh Ride will directly connect thousands of travelers to private car owners across the islands to facilitate car renting, in a way that is efficient, affordable and safe.

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
Course
LevelGraduate
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

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Industry Mentors

Company Admin

 

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Academic Mentors

Instructor

 

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Instructor

 

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Assigned Students

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