Build the GENUINO USA Go-To-Market Roadmap

• Develop an understanding of GENUINO (the story, the business, the vision)
• What is GENUINO’s value proposition? Who are the key stakeholders in the model?
• What is an NFT? How do NFTs leverage the blockchain?
• What kind of NFTs does GENUINO offer through their marketplace model?
• Conduct a deep dive on Sports pilot with Fiorentina. What does the world of sports memorabilia and collectables currently look like? How has this changed over the past century? Who are the incumbent players in the sports memorabilia industry? What are some of the challenges GENUINO aims to solve with their model?
• What is GENUINO’s community partnership strategy? How do these partnerships work?
• How might GENUINO’s collectable NFT marketplace model apply to Music, Art, and Fashion?
• What is GENUINO’s revenue model?
• What similar companies exist in the US? How about abroad?
• What does GENUINO’s ideal target user look like?
• How does GENUINO intend to grow?

• How are NFTs currently being used in the US? What is the current market size? Who are the key players?
• Are NFTs currently being applied to the sports industry? How about sports memorabilia? What about other types of memorabilia across music, art, and fashion?
• What are the key prominent and emergent sports collectables communities (physical and digital) in the United States?
• How large are these collectable communities? What types of collectables resonate the most with these audiences/communities?
• Which of these collectables communities make sense to target?  Why?
• How might these collectable communities think differently about collectables if you were to introduce digital collectables (NFTs) instead of just traditional physical collectables?

A comprehensive go-to-market proposal must include the following elements summarized into a 3-Minute Video Pitch & 5-page Executive Memo (+appendix and citations):

• Who is your TAM (Total Addressable Market) SAM, and SOM? What are the key sectors and subsets that would adopt GENUINO’s marketplace in the United States?
• What is the market size of your target audience(s)? How would you describe or categorize each of these audiences in more detail?
• What is your plan for creating, building and retaining community engagement with sport collectable NFT’s in the GENUINO marketplace?
• What is the Value Proposition Statements for key stakeholders (i.e., why is GENUINO the superior brand/marketplace for sport collectable NFT’s for a specific athlete, team, or sport?). Note: key stakeholders here include the team or athlete, the collector, fans, and the community (i.e., Discord) as a whole.  Artists in the fashion/art/music space will also be key stakeholders if your NFT includes one or more of those elements.
• What athletes, teams, sports with most potential for early adoption partners with GENUINO in the United States?
• What would a sample NFT sport collectable look like based on these potential pilot partners? How would this creatively connect the team/athlete’s brand with users through memorabilia? How does this leverage GENUINO’s unique tokenization model
• What elements (physical, virtual, event based) are included in your launch strategy?
• What is your recommended timeline for your launch strategy?
• What is your marketing and social media strategy? Why do you recommend this marketing mix? Why do you feel this will be an effective approach? if you had $100,000 as a marketing budget, how much would you allocate the spend across each marketing vertical? Why?
• What is your customer retention strategy for users (collectors, fans) and partners (athletes, teams)
• What personnel will be required in the US in order to implement and manage your go-to-market strategy? What are each of their responsibilities in order to bring GENUINO to market in the NFT space in the United States?
• What would be the key performance indicators and  outcome metrics you’d be looking to track and achieve over the next 1 – 3 – 5 years?
• If your go-to-market is successful, what type of financial outcomes might be possible for GENUINO?