Live Case – Project

Get traction & grow the company on a college campus

A Collaboration Between

Project Synopsis

I have an extremely innovative (2019 award for most visionary product by a group of over 30,000 product managers) food tech startup, which is perfect for college students. I'd love to work with a group of high integrity strong work ethic MBA students to help my company get traction and see growth on a college campus. My preferred outcome would be that the college students make revenue shares in my company, so if they help me get traction and expand on the college campus, they will earn significant cash from the engagement over a 1 year period. I'd also challenge them to create a repeatable project schedule of how one can expand on other college campuses throughout the country, through creative relationships such as greek life (greek organizations are on many campuses), campus organizations, partnerships with schools, or any other ideas the group may have.

Project Topics

Company	PlateRate
HQ	New York, NY
Revenue	N/A
Employees	10-25
Stage	Established Startup
Hiring Potential	Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Website	http://PlateRate.com

Company Overview

PlateRate offers consumers a 30% credit to try the highest rated menu items at a restaurant. There's an additional 30% for your first order from a restaurant bringing the total of up to 60% credit. The credit is good towards your next order at the restaurant. So if you spend $100, you can get $60 to spend on future orders from the restaurant if you try top rated menu items. We also do a number of other things, including let customers get separate checks, all our incentives are dietary preference specific so vegetarians can say they can't eat meat and fish dishes and they will be incentivized to try something else until it is vegetarian or can be requested as vegetarian. Future vegetarians won't see non-vegetarian foods. We do this for any combination of over 50 dietary preferences. We also have the patented FlavorMatch system, which helps you avoid food that's too bitter, spicy, etc. for your palette.

Experiential Learning Program Details

School	Montclair State University
Engagement Format	Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Course	MBA Business Consulting (Spring 2021)
Level	All Graduate
Students Enrolled	20 (4 groups of 5 students)
Meeting Day & Time	TBD
Student Time Commitment	4-7 Hours Per Week
Company Time Commitment	2 Hours
Duration	17.57 Weeks

Program Timeline

Touchpoints & Assignments	Due Date	Type
REMINDER OF CONFIDENTIALITY REMINDER OF CONFIDENTIALITY During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.	January 18th, 2021	Event na
KICKOFF EVALUATION DUE KICKOFF EVALUATION DUE Form link: https://forms.gle/J7VtkDkJvfD3VFxH8	January 18th, 2021	Event na
Kickoff Webinar Kickoff Webinar We’ll find a time on this day to web conference you into our class to kickoff the project. Meeting link:	January 19th, 2021	Event na
SUBMIT QUESTIONS FOR Q&A SUBMIT QUESTIONS FOR Q&A Form link: https://forms.gle/16NvdvoeuWN8YD7M6	February 15th, 2021	Event na
Mid-Point Check-In Q&A Webinar Mid-Point Check-In Q&A Webinar Meeting link:	February 16th, 2021	Event na
TEMPERATURE CHECK SURVEY DUE TEMPERATURE CHECK SURVEY DUE Form link: https://forms.gle/iVhLaqDGsd5vKSYr6	March 16th, 2021	Event na
UPLOAD FINAL DELIVERABLE UPLOAD FINAL DELIVERABLE	May 14th, 2021	Submission Required submission-required
Final Presentations Webinar Final Presentations Webinar We’ll find a time on this day to do a webinar and have the students present their final deliverables Meeting link:	May 20th, 2021	Event na
Complete End of Project SELF Evaluation Complete End of Project SELF Evaluation Form link: https://forms.gle/J82TbRFVfewtncsx8	May 21st, 2021	Event na
Complete End of Project PEER Evaluation Complete End of Project PEER Evaluation Form link: https://forms.gle/HDx6waAkNd12LBMp7	May 21st, 2021	Event na