Capstone – Project
Global Expansion Planning for a US-based Boutique Digital Agency
A Collaboration Between
Project Topics
Growth Strategy
International Affairs
Talent Management
Company Information
| Company | WestWay Technology |
| HQ | N/A |
| Revenue | Unlisted |
| Employees | Unlisted |
| Stage | Pre-Revenue Startup |
| Hiring Potential | N/A |
| Website | https://westwaytechnology.com/%20 |
Company Overview
We partner with brands to create websites and mobile apps that vastly improve key metrics and display your brand with pride.
Experiential Learning Program Details
| School | Dr. D Y Patil B School (DPU) |
| Engagement Format | - |
| Course | DPU Student Consulting Experience |
| Level |
|
| Students Enrolled | 127 |
| Meeting Day & Time | TBD |
| Student Time Commitment | 8-15 Hours Per Week |
| Company Time Commitment | 2 Hours |
| Duration | 7.14 Weeks |
Program Timeline
Key Project Milestones
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August 3, 2021 - Deep Dive into WestWay
- What is the company’s target demographic, product, and business model?
- What is the customer’s problem and how the company’s product or service is solving that problem?
- What is the company’s annual revenue?
- Who are their key competitors?
- How does WestWay distinguish itself from others operating in the same market space?
- What are the company’s plans for growth over the next several years?
- Why does the company want to move to a global staffing model?
- How does this initiative fit into the business’s financial model and strategic plan?
Suggested Deliverable:
Internal Report
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August 18, 2021 - Obtain Market Data for Specified Occupations
- What are the various types of positions WestWay is looking to staff with a global staffing model?
- What are the appropriate labor markets for these types of positions?
- Where would WestWay logically recruit from?
- What technologies and other infrastructures are needed to support staff and operations?
- Who are the key competitors? To what extent are they capturing the talent needs? How do they attract talent?
- What does a survey of the market suggest about:
- salaries that are being paid for like positions?
- other compensation trends, such as merit-based and ancillary pay, and other compensation practices?
- What strategies can you use to validate the market areas, market competitors, and job matches (benchmarks)?
Suggested Deliverable:
Labor Market Analysis Report
- What are the various types of positions WestWay is looking to staff with a global staffing model?
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September 1, 2021 - Identify & Evaluate Global Staffing Models
- What regions/countries/cities around the world seem ripe for expansion. Why? What metrics can you use to justify this?
- How would you measure the availability of the current and projected qualified workforce?
- What competitors does the company have in the country and/or region? How do they attract talent? To what extent are they capturing the talent needs?
- What geopolitical factors and cultural or governmental norms create potential risks? Opportunities?
- What metrics would you use to assess the availability and adequacy of technology and other infrastructures needed for operations?
- What are the financial projections in terms of feasibility of establishing operations and staffing in these places?
- Develop a flexible model dependent upon a set of assumptions that can be manipulated to understand the dynamics of the organization.
- How might this model change as the organization expands?
- What should the goals be for the next few years?
Suggested Deliverable:
Comparison Analysis Report & Presentation
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September 15, 2021 - Make Recommendations for Global Staffing Strategy
- Following your analysis, which region(s) seems the most strategic for expanding WestWay’s staffing model? From a cost, technology, and operations standpoint, why is this the best strategy?
- How would you suggest entering?
- What resources and/or changes to the business model would be required? What sources can be used to support these changes? For instance:
- What guidance should the business turn to in order to keep up on changes in workforce laws and regulations?
- What are your recommendations for changes to salary, staffing structure, etc.?
- What would make WestWay among the best places to work for in order to attract and retain qualified talent in a competitive labor market?
Suggested Deliverable:
Labor Market Analysis & Recommendations
Project Resources
There are no resources currently available