Capstone – Project

Go to market strategy for a relatively new product/service/program

A Collaboration Between

Project Synopsis

The Inspired Performance Group is a company that has developed a therapy/treatment program we call TIPP (The Inspired Performance Program). The program treats people with trauma-related issues as complex as PTSD to people simply looking to remove mental blocks to achieve higher levels of performance and mental clarity. The program is a unique therapy delivered face to face (one on one or audience), and online. We are operationally lean with very little process or operational integrity. The science is sound and proven and our testimonials are powerful and inspirational. We would like to build a go-to-market strategy to scale the business significantly and also understand the operational needs in anticipation of the expansion


  • Where will the students be going? Please add the specific address including Address, City, State and Zip Code.


  • Any required pre-reqs? What should the students know in order to be successful in this engagement?


  • If successful, what will the students learn?

Project Topics

Data Management

Growth Strategy


PR & Communications

Sales & Business Development

Company Information

CompanyThe Inspired Performance Institute
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Inspired Performance Institute is a cutting-edge, biotechnology company that has developed neuroscience based programs to teach you to permanently remove the blocks in your mind, that stop you from achieving ultimate success in your life through processes never before seen. Our program gently walks away old behaviors through a series of basic audio sessions, that will then imprint a renewed pattern of self-awareness exercises and training. It’s that simple. Nothing is wrong with you and we can show you how today.

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin


[email protected]

Academic Mentors


Alice Obermiller

[email protected]



[email protected]

Assigned Students

There are currently no students assigned.