Live Case – Project

Develop a Growth Strategy for Coinsource’s New B2B Bitcoin ATM Platform as a Service Model

A Collaboration Between

Project Synopsis

Coinsource is the world's leader in Bitcoin ATMs and also the largest global operator. Since launching in 2015, Coinsource has focused on providing consumers around the US with access to Bitcoin ATMs. Now that they've validated their B2C model and are reaching consumers across 44 US States, Coinsource has just officially launched a B2B approach, which enables enterprise customers from around the world to leverage their technology and infrastructure to own and operate their own network of Bitcoin ATMs. This turnkey Platform as a Service model will ideally enable Coinsource to grow into the global leader and go-to standard for Bitcoin ATMs. The goal of this case is to help Coinsource better define their growth strategy with their new B2B approach, including a market, competitor, and target audience assessment. They're also eager to explore novel ways of reaching their target audience through unique and effective sales and marketing tactics.

Project Topics

Data Management

Growth Strategy

Product Design & Development

Reporting, Financial Planning & Analysis

Sales & Business Development

Company Information

StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Coinsource makes buying and selling Bitcoin with cash easier and faster than ever with its state-of-the-art, proprietary software. Coinsource offers the fastest, easiest and most secure way to purchase Bitcoin with cash. It offers a remote enrollment feature which allows our customers to create their Coinsource account at home or on the go, greatly reducing the time needed at the physical ATM. Coinsource plans to grow through their Bitcoin ATM Platform as a Service Model, which enables anyone in the world to own and operate their own network of Bitcoin ATMs. Founded in 2015, the Texas-based company gives any person the ability to buy and sell bitcoin with US dollars at physical kiosks located around the country. Coinsource now has a portfolio of over 1000+ machines across 50 US States.

Experiential Learning Program Details

SchoolThe International Accreditation Council for Business Education (IACBE)
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Students Enrolled40-60
Meeting Day & Time5 Week Competition, 1-Day of Final Presentations On-Site
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Derek Muhney

derek[email protected]

Academic Mentors


Phyllis Okrepkie

[email protected]



[email protected]

Assigned Students

There are currently no students assigned.