Live Case – Project

Go-to-market strategy B2B

A Collaboration Between

Project Synopsis

hubub is a digital concierge that makes planning high quality experiences with friends, family, and colleagues simple and easy. Use a single app to make a dinner reservation, get an Uber, find concert tickets, share an itinerary, pay for everything, along with CRM integration and expense reporting. Transportation, itinerary, notifications, and calendaring are automated so that users can focus on connecting with those important to them and forget the details.

Our goal for this project would be to develop a go to market strategy for our recently completed beta version of our app. This would include an analysis of our capital requirements for getting to our first 1 million users.

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Project Topics

Data Management

Reporting, Financial Planning & Analysis

Company	hubub inc
HQ	Chicago, Illinois
Revenue	Unlisted
Employees	5-10
Stage	Pre-Revenue Startup
Hiring Potential	N/A
Website

Company Overview

Find fun things to do with friends and family, easily arrange transportation, and pay with the click of a button. Plan a group outing or an evening with your pals. hubub is making it easier to connect with those you love.

Experiential Learning Program Details

School	Fordham University
Engagement Format	Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Course	Working Capital Finance MBA Consulting Project (Spring 2021)
Level	N/A
Students Enrolled	N/A
Meeting Day & Time	Saturday & Sunday Time TBD
Student Time Commitment	4-7 Hours Per Week
Company Time Commitment	2 Hours
Duration	11.43 Weeks

Program Timeline

Touchpoints & Assignments	Due Date	Type
REMINDER OF CONFIDENTIALITY REMINDER OF CONFIDENTIALITY During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.	February 15th, 2021	Event na
KICKOFF EVALUATION DUE KICKOFF EVALUATION DUE Form link: https://forms.gle/LDHCFmXogfXakZGk6	February 15th, 2021	Event na
OFFICIAL PROJECT LAUNCH OFFICIAL PROJECT LAUNCH	February 17th, 2021	Event na
Kickoff Webinar Kickoff Webinar Meeting link:	February 17th, 2021	Event na
SUBMIT QUESTIONS FOR Q&A SUBMIT QUESTIONS FOR Q&A Form link: https://forms.gle/EAxYkkP9y9wvRbct7	March 24th, 2021	Event na
Mid-Point Check-In Q&A Webinar Mid-Point Check-In Q&A Webinar Meeting link:	March 31st, 2021	Event na
TEMPERATURE CHECK SURVEY DUE TEMPERATURE CHECK SURVEY DUE Form link: https://forms.gle/HB5Eu46GvQX2Ci3m7	April 4th, 2021	Event na
Final Presentation Webinar Final Presentation Webinar Meeting link:	May 5th, 2021	Event na
SUBMIT FINAL DELIVERABLE SUBMIT FINAL DELIVERABLE	May 7th, 2021	Submission Required submission-required
OFFICIAL PROJECT END OFFICIAL PROJECT END	May 8th, 2021	Event na
END OF PROJECT SELF EVALUATION DUE END OF PROJECT SELF EVALUATION DUE Form link: https://forms.gle/CKzedRYibaHtrRwS7	May 15th, 2021	Event na
END OF PROJECT PEER EVALUATION DUE END OF PROJECT PEER EVALUATION DUE Form link: https://forms.gle/ot2pxkuBeyxWGkST9	May 15th, 2021	Event na