Live Case – Project

Go-to-market strategy B2B

A Collaboration Between

Project Synopsis

hubub is a digital concierge that makes planning high quality experiences with friends, family, and colleagues simple and easy. Use a single app to make a dinner reservation, get an Uber, find concert tickets, share an itinerary, pay for everything, along with CRM integration and expense reporting. Transportation, itinerary, notifications, and calendaring are automated so that users can focus on connecting with those important to them and forget the details.

Our goal for this project would be to develop a go to market strategy for our recently completed beta version of our app. This would include an analysis of our capital requirements for getting to our first 1 million users.

 

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Project Topics

Data Management

Reporting, Financial Planning & Analysis

Company Information

Companyhubub inc
HQChicago, Illinois
RevenueUnlisted
Employees5-10
StagePre-Revenue Startup
Hiring PotentialN/A
Website

Company Overview

Find fun things to do with friends and family, easily arrange transportation, and pay with the click of a button. Plan a group outing or an evening with your pals. hubub is making it easier to connect with those you love.

Experiential Learning Program Details

SchoolFordham University
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseWorking Capital Finance MBA Consulting Project (Spring 2021)
LevelN/A
Students EnrolledN/A
Meeting Day & TimeSaturday & Sunday Time TBD
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration11.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
February 15th, 2021 Event na
KICKOFF EVALUATION DUE

KICKOFF EVALUATION DUE

February 15th, 2021 Event na
OFFICIAL PROJECT LAUNCH

OFFICIAL PROJECT LAUNCH

February 17th, 2021 Event na
Kickoff Webinar

Kickoff Webinar

Meeting link:
February 17th, 2021 Event na
SUBMIT QUESTIONS FOR Q&A

SUBMIT QUESTIONS FOR Q&A

March 24th, 2021 Event na
Mid-Point Check-In Q&A Webinar

Mid-Point Check-In Q&A Webinar

Meeting link:
March 31st, 2021 Event na
TEMPERATURE CHECK SURVEY DUE

TEMPERATURE CHECK SURVEY DUE

April 4th, 2021 Event na
Final Presentation Webinar

Final Presentation Webinar

Meeting link:
May 5th, 2021 Event na
SUBMIT FINAL DELIVERABLE SUBMIT FINAL DELIVERABLE
May 7th, 2021 Submission Required submission-required
OFFICIAL PROJECT END

OFFICIAL PROJECT END

May 8th, 2021 Event na
END OF PROJECT SELF EVALUATION DUE

END OF PROJECT SELF EVALUATION DUE

May 15th, 2021 Event na
END OF PROJECT PEER EVALUATION DUE

END OF PROJECT PEER EVALUATION DUE

May 15th, 2021 Event na

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Andy Cwik

[email protected]

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.