Live Case – Project
Growth and marketing strategy for a women’s e-commerce store
A Collaboration Between
My goal with collaboration would be to grow my new e-commerce store through unique marketing and PR strategies. ShopDwntwn.com is a startup with the goal of changing how e-commerce stores function. The ultimate goal is faster and simpler shipping strategies with a large yet not overwhelming selection of clothing and accessories fit for most occasions. We are currently focusing on the women’s market but hope to enter all markets down the road such as men’s and children’s. I think collaboration with college students would be an amazing learning experience for them to see how an e-commerce company is built from the ground up.
Project Topics
Company Information
| Company | Shop Dwntwn |
| HQ | New Jersey |
| Revenue | Unlisted |
| Employees | 5-10 |
| Stage | Established Startup |
| Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
| Website | https://shopdwntwn.com/ |
Company Overview
Shopdwntwn.com was created to be your virtual downtown destination with all the trendiest shops in one place. Our mission is to be the perfect mix of cool, affordable and convenient with hassle-free shipping and returns. Now you can shop dwntwn without leaving your house. Shop Dwntwn is your destination for clothes that make you feel good. Cool clothes put you in a better mood and give you that take-over-the-world type confidence. We are a female-founded e-commerce company started by a woman with dreams to take over the online women's clothing universe.
Experiential Learning Program Details
| School | Long Island University C.W. Post (LIU Post) |
| Engagement Format | Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives. |
| Course | |
| Level | N/A |
| Students Enrolled | N/A |
| Meeting Day & Time | N/A |
| Student Time Commitment | 4-7 Hours Per Week |
| Company Time Commitment | 2 Hours |
| Duration | 7 Weeks |
Program Timeline
Key Project Milestones
Project Resources
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