Back to Course

Live Case – Project

Growth Strategy Customer Acquisition

A Collaboration Between

Project Synopsis

Growth/Expansion & Strategy Analysis
Analyzing Customer Acquisition Channels
Improving Brand Awareness

Project Topics

Growth Strategy

Marketing

Product Design & Development

Sales & Business Development

Company	CUBBY INC
HQ	Texas
Revenue	Unlisted
Employees	1-5
Stage	Established Startup
Hiring Potential	N/A
Website	https://choosecubby.com

Company Overview

On Demand Luggage Storage platform; We partner with local business to monetize their unused secure space to store the travelers bag for short duration and earn additional income. This helps all those who want to go un-bagged and face the world with out worrying about luggages! We started this as weekend project in Dallas Fort worth and now we provide the service in 70+ locations in different 10 cities.

Experiential Learning Program Details

School	The International Accreditation Council for Business Education (IACBE)
Engagement Format	Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Course	Coinsource Spring 2020 IACBE Live Case Competition
Level	Advanced Undergraduate All Graduate
Students Enrolled	40
Meeting Day & Time	Tuesdays @ 12:00 PM ET
Student Time Commitment	4-7 Hours Per Week
Company Time Commitment	2 Hours
Duration	4.43 Weeks

Program Timeline

Touchpoints & Assignments	Due Date	Type
MATERIALS AVAILABLE FOR STUDENT PARTICIPANTS @ 9 AM ET MATERIALS AVAILABLE FOR STUDENT PARTICIPANTS @ 9 AM ET Students will officially be provided access to competition project charter so they can learn more about the company and competition prior to the kickoff.	February 26th, 2020	Event na
STUDENTS MUST COMPLETE COMPETITION KICKOFF STUDENTS MUST COMPLETE COMPETITION KICKOFF SURVEY: https://forms.gle/dLHow5UBPwoAvKWF8	March 1st, 2020	Evaluation evaluation
OFFICIAL COMPETITION KICKOFF WEBINAR @ 12:00 PM ET OFFICIAL COMPETITION KICKOFF WEBINAR @ 12:00 PM ET :We’re hosting a webinar to explain the competition. This will include a quick presentation about the host company (history, business model, industry overview) and an overview of the Live Case. Watch the recording: https://www.youtube.com/watch?v=xST1YzWt0Qo	March 2nd, 2020	Event na
COMPANY OFFICE HOURS COMPANY OFFICE HOURS Coinsource will be hosting virtual office hours for each of the student teams during the week of March 16th. The groups will identify a time to speak with the company’s leadership via Calendly. Each group will have one 30-minute session to ask questions and receive feedback. Link to schedule time: https://calendly.com/coinsource/	March 16th, 2020	Event na
STUDENTS MUST COMPLETE COMPETITION CHECK-IN STUDENTS MUST COMPLETE COMPETITION CHECK-IN SURVEY: https://forms.gle/t8gP7VpWvk5YHuc86	March 23rd, 2020	Evaluation evaluation
STUDENTS SUBMIT WRITTEN MEMO STUDENTS SUBMIT WRITTEN MEMO All teams must submit their 3-5 page (+ appendix) written memo in PDF format by 5:00 PM ET on March 27th, 2020. Late submissions will not be accepted.	March 27th, 2020	Submission Required submission-required
STUDENTS SUBMIT FINAL PRESENTATION STUDENTS SUBMIT FINAL PRESENTATION All teams must submit their final presentation by 12:00 PM ET on March 31st, 2020. Late submissions will not be accepted.	March 31st, 2020	Submission Required submission-required
FINAL PRESENTATIONS IN DALLAS FINAL PRESENTATIONS IN DALLAS Student teams will be presenting their insights directly to Coinsource\'s leadership team in addition to other local business leaders and academicians.	April 1st, 2020	Event na
RESULTS ARE ANNOUNCED RESULTS ARE ANNOUNCED Host company will announce winner at the keynote at the conference. DEBRIEF & WINNING TEAM EXHIBITION: We\'ll be debriefing and learning more from the winning team. DALLAS EXCURSION: After the competition, we\'ll hop on a bus to explore Dallas, Texas!	April 2nd, 2020	Event na
STUDENTS MUST COMPLETE COMPETITION WRAP-UP STUDENTS MUST COMPLETE COMPETITION WRAP-UP SURVEY: https://forms.gle/nHgeP8sWrbyXPXbD8	April 10th, 2020	Evaluation evaluation

Showing 1 to 10 of 10 entries

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

sangeetha@choosecubby.com

Academic Mentors

Instructor

Phyllis Okrepkie

pokrepkie@iacbe.org

Instructor

support@capsource.io

Instructor

Chakshu Mittal

chak@capsource.io

Assigned Students

There are currently no students assigned.

Live Case – Project

Growth Strategy Customer Acquisition

A Collaboration Between

Project Synopsis

Growth/Expansion & Strategy Analysis

Analyzing Customer Acquisition Channels

Improving Brand Awareness

Project Topics

Growth Strategy

Marketing

Product Design & Development

Sales & Business Development

Company Information

Company Overview

Experiential Learning Program Details

Program Timeline

:We’re hosting a webinar to explain the competition. This will include a quick presentation about the host company (history, business model, industry overview) and an overview of the Live Case.

Key Project Milestones

Project Resources

Industry Mentors

Company Admin

sangeetha@choosecubby.com

Academic Mentors

Instructor

Phyllis Okrepkie

pokrepkie@iacbe.org

Instructor

support@capsource.io

Instructor

Chakshu Mittal

chak@capsource.io

Assigned Students

Contact

Our Users

Resources