Help a Startup Social Fundraising Platform Craft a Concrete Business Plan to Formalize Goals and On-Boarding Process for Leadership

As an onboarding exercise, Givebutter wants you to get up-to-speed on their business. They’d like you to start by doing a deep dive on their product, growth plan, and KPIs in order to get a sense of what the business does, how the business has performed to date, and the metrics that matter when building a concept like theirs. 

Givebutter also wants your help with analyzing the crowdfunding industry. Pay close attention to the key players, their growth trajectory, and the major verticals where they find the most success. 

Givebutter needs your help understanding how their business is organized currently. They are aware that their org structure is poised for change since two of their three co-founders are working on it part-time while enrolled in school. What are their current resources working on? What are their skillsets? What are they missing that’s critical to the success of their business? 

Givebutter is at a critical place as a developing business. Two of their three Co-Founders are graduating this May and need to identify if this is a business that can support them full-time. In order to do that, Givebutter needs help refining their immediate and mid-term goals. The objective is to identify what they need to accomplish over the next 3 months, 6 months, and 1 year.

As you’re assembling your plan for Givebutter, keep in mind the resources they have access to, including both their full-time and part-time employees. How can they continue to work on the business/scale if revenues aren’t able to support them full-time over the next 18 months?

One of Givebutter’s main success drivers to-date is their robust, fast growing campus ambassador program. Although their first attempt at building a distributed grassroots campus-based marketing team was largely successful, they know there is much room for improvement.

What can Givebutter do to improve the overall impact of their campus ambassador initiative? Are there other grassroots marketing techniques that might help? What incentive structure should the program adopt? How can they measure the effectiveness of the campus ambassadors? (Both individually and as a whole?) Who should be responsible for managing these resources? Are there tools or other resources available that would make this easier? How should they aim to scale the program over time?

Givebutter needs to figure out how to develop their young business leaders if they’re going to survive in the highly competitive business environment. Max and his Co-Founders are trying to identify different ways to portray their leaders that will result in a better connected, better prepared executive C-Suite. 

Givebutter is looking for a comprehensive overview of the work that was done. This includes at least a presentation with a written report to accompany it.