Capstone – Project

Help a Startup Social Fundraising Platform Craft a Concrete Business Plan to Formalize Goals and On-Boarding Process for Leadership

A Collaboration Between

Project Synopsis

Givebutter is looking for help developing a plan for their leadership to follow as they transition out of school and into the business full-time. Givebutter knows that they need to refine parts of their business model, which relies on improving their grasp on the industry and the future of their product offering. 


Project Topics

Company Information

HQ1875 K St NW Suite 400 Washington, DC 20006
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Givebutter is a social crowdfunding platform for groups and individuals to raise money for a cause. Givebutter is one of the most versatile, low-cost fundraising platforms on the market, with a big emphasis on user experience. Their main users are student organizations, nonprofits, fraternities/sororities, sports teams, startups, and individuals. Givebutter is especially useful for people who wish to fundraise as a group, because of its CRM capabilities and team fundraising features.   Givebutter started in Spring 2016 out of a college dorm room at George Washington University with the ambitious goal of bridging the gap between nonprofits and millennials. Their mission has evolved since then to focus less on providing fundraising tools to nonprofits, but rather taking a grassroots approach to engage more young people in fundraising and philanthropy. Givebutter has ambassadors at over 200 college campuses, whose primary responsibility is to encourage their peers to fundraise for good causes on Givebutter, and to spread their mission of giving back.   Givebutter currently takes a small percentage of all the funds raised on their platform. The company earns a profit margin of approximately 5% (after CC fees). Since launching in September 2016, they have processed over $500,000 in transactions from 900 campaigns. Future revenue streams, some of which are launching this year, include corporate sponsorships/advertising, events/ticketing revenue, merchandise

Experiential Learning Program Details

SchoolUniversity Of Maryland
Engagement Format -
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration13.14 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • March 21, 2018 - Deep Dive on Product & Existing Data to form Competitive Analysis

    As an onboarding exercise, Givebutter wants you to get up-to-speed on their business. They’d like you to start by doing a deep dive on their product, growth plan, and KPIs in order to get a sense of what the business does, how the business has performed to date, and the metrics that matter when building a concept like theirs. 


    Givebutter also wants your help with analyzing the crowdfunding industry. Pay close attention to the key players, their growth trajectory, and the major verticals where they find the most success. 

    Suggested Deliverable:


  • March 30, 2018 - Organizational Structure Mapping & Leadership Profiling

    Givebutter needs your help understanding how their business is organized currently. They are aware that their org structure is poised for change since two of their three co-founders are working on it part-time while enrolled in school. What are their current resources working on? What are their skillsets? What are they missing that’s critical to the success of their business? 

    Suggested Deliverable:


  • April 15, 2018 - Establish Clear Business Goals with Team

    Givebutter is at a critical place as a developing business. Two of their three Co-Founders are graduating this May and need to identify if this is a business that can support them full-time. In order to do that, Givebutter needs help refining their immediate and mid-term goals. The objective is to identify what they need to accomplish over the next 3 months, 6 months, and 1 year.


    As you’re assembling your plan for Givebutter, keep in mind the resources they have access to, including both their full-time and part-time employees. How can they continue to work on the business/scale if revenues aren’t able to support them full-time over the next 18 months?

    Suggested Deliverable:


  • April 25, 2018 - Campus Ambassador Program Analysis

    One of Givebutter’s main success drivers to-date is their robust, fast growing campus ambassador program. Although their first attempt at building a distributed grassroots campus-based marketing team was largely successful, they know there is much room for improvement.


    What can Givebutter do to improve the overall impact of their campus ambassador initiative? Are there other grassroots marketing techniques that might help? What incentive structure should the program adopt? How can they measure the effectiveness of the campus ambassadors? (Both individually and as a whole?) Who should be responsible for managing these resources? Are there tools or other resources available that would make this easier? How should they aim to scale the program over time?


    Suggested Deliverable:


  • May 15, 2018 - Help Differentiate Givebutter’s Young Leadership

    Givebutter needs to figure out how to develop their young business leaders if they’re going to survive in the highly competitive business environment. Max and his Co-Founders are trying to identify different ways to portray their leaders that will result in a better connected, better prepared executive C-Suite. 

    Suggested Deliverable:


  • June 21, 2018 - Formal Overview of Engagement Results

    Givebutter is looking for a comprehensive overview of the work that was done. This includes at least a presentation with a written report to accompany it.

    Suggested Deliverable:


Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.