Capstone – Project
Helping Fast Casual Cuban Concept Further Increase Suburban Store Traction
A Collaboration Between
Through an analysis of competitors, similar fast-casual restaurant concepts, and Colada Shop’s current performance, they’re looking for help ideating to increase traction at their Sterling, VA sub-urban location. Your marketing strategy and plan should take into account the demographics in the region and the current customer architypes. Colada Shop expects that you’ll be able to gather data efficiently and convert that data into valuable insights for their executive team. They’re particularly interested in learning more about their current audience and reach and barriers for individuals and businesses in the area when it comes to visiting their location. They’re open to a variety of different types of promotions and changes to their menu if it will result in increased traction.
Students who enroll in this course will:
- Understand the challenges of scaling up fast-casual restaurant concepts in new markets.
- Develop a plan for increasing traction within the local ecosystem around suburban location.
- Be able to convert qualitative customer interviews and customer surveys into KPIs and meaningful data to be used by business leaders.
- Grasp the nuances and implications of suggesting different types of promotions and marketing campaigns designed to help restaurants gain traction.
This project is most suitable for MBA students that are interested in working on high-growth business challenges in the foodservice space. Experience in marketing strategy and restaurant/food service management is a plus.
PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property.
Logistics: This “Interterm” Immersion will be based in Sterling, Virginia. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under “Travel Reimbursement Details” at the front of this document.
Company Supervising Team
There are currently no supervisors assigned.
Course Info & Engagement Details
|School||University of Notre Dame Mendoza College of Business|
|Engagement Format||Capstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.|
|Course||2019 SPRING – MBA Interterm (IMMERSE)|
|Students Enrolled||120 Enrolled, 4-5 per group per project|
|Meeting Day & Time||3/2 - 3/5/2019 on-site at host company|
|Student Time Commitment||1-3 Hours Per Week|
|Company Time Commitment||3-5 Hours|
|Duration||4 days (03/02/2019 - 03/05/2019)|
There are currently no students assigned.
October 30, 2019
Collaboration request published. Companies may express interest in participating.
January 2, 2020
School faculty will begin interviewing interested companies and discuss project ideas.
February 2, 2020
Final date for companies to express interest in participating.
February 17, 2020
School faculty and project champion finalize project charter, legal documents, and background materials.
March 2, 2020
OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.
March 5, 2020
OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.
Key Milestones & Project Process
There are no resources currently available