Capstone – Project

Hop on in the shotgun seat of the fastest growing crypto company, in the most demanding of departments

A Collaboration Between

Project Synopsis

Rapid expansion and aggressively signing new and major national brands calls for the need of additional marketing resources. This is an opportunity for these students to “jump right into the passenger’s seat” of a very fast moving hub and not only shadow the existing marketing team, but actively contribute to new initiatives, new campaigns, new promotions, and get hands-on experience with one of the fastest growing crypto-based financial services companies in the world.
Active participation in a modular role, rotating from one area of marketing to another and being agile with each pivot.

Working under deadline.
With increased bandwidth from increased participants, increased volume and exposure is to be expected.

Project Topics

Marketing

Company Information

CompanyCoinsource
HQTexas
RevenueUnlisted
Employees25-50
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttp://www.coinsource.net/

Company Overview

Coinsource makes buying and selling Bitcoin with cash easier and faster than ever with its state-of-the-art, proprietary software. Coinsource offers the fastest, easiest and most secure way to purchase Bitcoin with cash. It offers a remote enrollment feature which allows our customers to create their Coinsource account at home or on the go, greatly reducing the time needed at the physical ATM. Coinsource plans to grow through their Bitcoin ATM Platform as a Service Model, which enables anyone in the world to own and operate their own network of Bitcoin ATMs. Founded in 2015, the Texas-based company gives any person the ability to buy and sell bitcoin with US dollars at physical kiosks located around the country. Coinsource now has a portfolio of over 1000+ machines across 50 US States.

Experiential Learning Program Details

SchoolMontclair State University
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
CourseAccelerated MBA Consulting Co-Op (Summer 2022)
Level
  • All Undergraduate
Students EnrolledTBD
Meeting Day & TimeTBD
Student Time Commitment15-30 Hours Per Week
Company Time Commitment3-5 Hours
Duration13.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
Project Launch

Project Launch

You will learn about the company, its past activities and future growth plans. From there you will receive your first assignment that will be the next milestone.
May 16th, 2022 Event na
Target Markets Research Complete Target Markets Research Complete
You will have complete research and created a report on all target audiences and reach identified including in depth psychographics.
May 30th, 2022 Submission Required submission-required
Meet with Industry Partner

Meet with Industry Partner

Meet Derek Muhney, Director of Marketing & Strategy.
May 30th, 2022 Event na
Social Media & Email Marketing Research Social Media & Email Marketing Research
You will have completed research on the many different approaches on how to grow a social media following, with high engagement on instagram and facebook as well as best email campaigns to engaged and inform. This will require a detailed outline of types of content, actions taken and results achieved / expected results Keeping in mind the specific goals of the organization: increase following, engagement, attendance and to get them into our email or SMS lists. To be submitted for review to determine next steps
June 20th, 2022 Submission Required submission-required
Social Media & Email Marketing Plan Creation Social Media & Email Marketing Plan Creation
Once the team has determined from your research, how to move forward, you will then have to create the detailed map and content calendars for Instagram, Facebook and Email.
July 18th, 2022 Submission Required submission-required
Final Content Calendars Due Final Content Calendars Due
You will present the final content calendars for IG, FB and Email Campaigns.
August 15th, 2022 Submission Required submission-required
Project End

Project End

August 16th, 2022 Event na

Key Project Milestones

  • May 30, 2022 - Define the Company's Brand & Target Audience

    • What is the Company’s business model?
    • What products and services do they offer their customers? What features and benefits? What value can they provide their customers?
    • How would you define the Company’s brand?
    • What about the Company’s brand differentiates it from its competitors?
    • How is the Company looking to influence brand perception as the result of this project?

    Suggested Deliverable:

    1-2 page infographic on the company and current challenge; questions for the Industry Mentor

    An infographic (information graphic) is a representation of information in a graphic format. It is designed to make qualitative and quantitative information easily understandable at a glance. Explore infographic content and designs, and design and develop your own infographic using Microsoft Power Point and free software such as Piktochart, and Canva.

  • June 20, 2022 - Target Audience Analysis

    • Define the target audiences:
      • What market does the product best serve? How does the Company and the product meet the values, wants, and needs and expectations of their customers?
      • Examine the existing target market and current customers and refer to your analysis of the Company’s products and services.
      • Are there other segments of the market who may find these products/services useful or meets an unmet need?
      • What are the key and relevant demographic, psychographic, geographic and behavioral factors that can help the Company understand its ideal customer and improve target marketing strategies?
      • How do customers interact with the brand? What is the customer journey like?
      • How do they find out about and engage companies and products in this market space? How can they be reached?

    Suggested Deliverable:

    Target Audience Analysis Report, Customer Personas

  • July 18, 2022 - "Round Robin" Social Media Exploration & Analysis

    During the industry-based experience, you’ll have the opportunity to engage in different units within the Marketing department. Some queries to guide your observation, exploration and analysis during this phase include:

    • What is the Company’s current social media strategy? What messages and content are they communicating and how often? Through what media and channels?
    • How do customers engage the Company’s digital communications?
    •  Which of the company’s social media strategies have been successful? Which ones have not? How is success measured?
    • Who are the Company’s main competitors? What products and services do they offer? What can you determine about their business model and target audience?
    • What social media strategies are used by their competitors? What messages and content are they communicating? How often? What media/communication channels do they use?
    • How do customers engage competitor digital communications? Which strategies seem successful? Which ones seem less successful?

    Suggested Deliverable:

    Social Media Analysis Report & Presentation

  • August 15, 2022 - Propose a Target Marketing Strategy for Increasing Conversions

    • Who should the Company target in their campaign?
    • What media and communication channels are best for engaging and educating customers? What messages would be most appealing and effective to persuade them to buy the product?
    • What are the costs and benefits of using your strategy? What are the key risks and costs? Compare these risks with potential reach and benefit.
    • What are the suggested metrics for evaluating this strategy and set of tactics? How often should this strategy be assessed?
    •  For each customer segment:
      1. What specific strategy/ies do you recommend?
      2. What messages or content would be most effective? How can these educate consumers and emphasize the value proposition that the Company offers customers, particularly in relation to other companies in the market space?
      3. What messages and content would be likely to motivate consumers to engage the company (e.g. establish a connection with the Company, by enrolling and creating an account)?
      4. What communication channels would be most effective, and why?

    Suggested Deliverable:

    Target Marketing Playbook

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Derek Muhney

[email protected]

Academic Mentors

Instructor

 

[email protected]

Instructor

Manveer Mann

[email protected]

Instructor

 

[email protected]

Instructor

 

[email protected]

Instructor

Rashmi Jain

[email protected]

Instructor

 

[email protected]

Instructor

Nicole Koppel 

[email protected]

Instructor

Jonida Dervishi 

[email protected]

Instructor

Geoff Chellis

[email protected]

Assigned Students

There are currently no students assigned.