Capstone – Project

Horse Racing, Breeding, Pinhooking Financial Analysis

A Collaboration Between

Project Synopsis

Iapetus Racing, LLC is an alternative investment of Iapetus. Our challenge is to clearly understand the profitability of each of the lines of business.
We need our horse investments sorted through to make sure everything is bucketed correctly, that all our assets are accounted for and a spreadsheet that shows our investments and return profile by type of investment ie. Racing, breeding, pinhooking etc.
Measuring the ROI of each activity and establishing further KPIs/Dashboards with the data for continuous analysis.

Project Topics

Company Information

CompanyIapetus Holdings LLC
HQN/A
RevenueN/A
EmployeesN/A
StageN/A
Hiring PotentialN/A
Website

Company Overview

N/A

Experiential Learning Program Details

SchoolMontclair State University
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
CourseAccelerated MBA Consulting Co-Op (Summer 2022)
Level
  • All Undergraduate
Students EnrolledTBD
Meeting Day & TimeTBD
Student Time Commitment15-30 Hours Per Week
Company Time Commitment3-5 Hours
Duration13.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
Project Launch

Project Launch

You will learn about the company, its past activities and future growth plans. From there you will receive your first assignment that will be the next milestone.
May 16th, 2022 Event na
Target Markets Research Complete Target Markets Research Complete
You will have complete research and created a report on all target audiences and reach identified including in depth psychographics.
May 30th, 2022 Submission Required submission-required
Meet with Industry Partner

Meet with Industry Partner

Meet Derek Muhney, Director of Marketing & Strategy.
May 30th, 2022 Event na
Social Media & Email Marketing Research Social Media & Email Marketing Research
You will have completed research on the many different approaches on how to grow a social media following, with high engagement on instagram and facebook as well as best email campaigns to engaged and inform. This will require a detailed outline of types of content, actions taken and results achieved / expected results Keeping in mind the specific goals of the organization: increase following, engagement, attendance and to get them into our email or SMS lists. To be submitted for review to determine next steps
June 20th, 2022 Submission Required submission-required
Social Media & Email Marketing Plan Creation Social Media & Email Marketing Plan Creation
Once the team has determined from your research, how to move forward, you will then have to create the detailed map and content calendars for Instagram, Facebook and Email.
July 18th, 2022 Submission Required submission-required
Final Content Calendars Due Final Content Calendars Due
You will present the final content calendars for IG, FB and Email Campaigns.
August 15th, 2022 Submission Required submission-required
Project End

Project End

August 16th, 2022 Event na

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Sally Lechin

[email protected]

Academic Mentors

Instructor

 

[email protected]

Instructor

Manveer Mann

[email protected]

Instructor

 

[email protected]

Instructor

 

[email protected]

Instructor

Rashmi Jain

[email protected]

Instructor

 

[email protected]

Instructor

Nicole Koppel 

[email protected]

Instructor

Jonida Dervishi 

[email protected]

Instructor

Geoff Chellis

[email protected]

Assigned Students

There are currently no students assigned.