Capstone – Project

Horse Racing, Breeding, Pinhooking Financial Analysis

A Collaboration Between

Project Synopsis

Iapetus Racing, LLC is an alternative investment of Iapetus. Our challenge is to clearly understand the profitability of each of the lines of business.
We need our horse investments sorted through to make sure everything is bucketed correctly, that all our assets are accounted for and a spreadsheet that shows our investments and return profile by type of investment ie. Racing, breeding, pinhooking etc.
Measuring the ROI of each activity and establishing further KPIs/Dashboards with the data for continuous analysis.

Project Topics

Company	Iapetus Holdings LLC
HQ	N/A
Revenue	N/A
Employees	N/A
Stage	N/A
Hiring Potential	N/A
Website

Company Overview

N/A

Experiential Learning Program Details

School	Montclair State University
Engagement Format	Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Course	Accelerated MBA Consulting Co-Op (Summer 2022)
Level	All Undergraduate
Students Enrolled	TBD
Meeting Day & Time	TBD
Student Time Commitment	15-30 Hours Per Week
Company Time Commitment	3-5 Hours
Duration	13.43 Weeks

Program Timeline

Touchpoints & Assignments	Due Date	Type
Project Launch Project Launch You will learn about the company, its past activities and future growth plans. From there you will receive your first assignment that will be the next milestone.	May 16th, 2022	Event na
Target Markets Research Complete Target Markets Research Complete You will have complete research and created a report on all target audiences and reach identified including in depth psychographics.	May 30th, 2022	Submission Required submission-required
Meet with Industry Partner Meet with Industry Partner Meet Derek Muhney, Director of Marketing & Strategy.	May 30th, 2022	Event na
Social Media & Email Marketing Research Social Media & Email Marketing Research You will have completed research on the many different approaches on how to grow a social media following, with high engagement on instagram and facebook as well as best email campaigns to engaged and inform. This will require a detailed outline of types of content, actions taken and results achieved / expected results Keeping in mind the specific goals of the organization: increase following, engagement, attendance and to get them into our email or SMS lists. To be submitted for review to determine next steps	June 20th, 2022	Submission Required submission-required
Social Media & Email Marketing Plan Creation Social Media & Email Marketing Plan Creation Once the team has determined from your research, how to move forward, you will then have to create the detailed map and content calendars for Instagram, Facebook and Email.	July 18th, 2022	Submission Required submission-required
Final Content Calendars Due Final Content Calendars Due You will present the final content calendars for IG, FB and Email Campaigns.	August 15th, 2022	Submission Required submission-required
Project End Project End	August 16th, 2022	Event na