Capstone – Project

How to help three franchisees collaborate on marketing strategy in the tri-state area

A Collaboration Between

Project Synopsis

Marketing strategy for the tri-state area (we have three locations; Manhattan, Englewood NJ, and Westchester NY all with different owners). Looking at ways we can gain efficiencies in digitial and traditional marketing that we already do. Each location does between $1M and $2.25M in revenue per year. Marketing budget is $5k to $7k per location, per month. We also do free online courses (thousands of users), and planning to launch a new podcast for dog owners for our over 90,000 social media followers.

Instinct is an Inc. 5000 company (#1604).

Project Topics

Company	Instinct Dog Training Inc.
HQ	New York
Revenue	Unlisted
Employees	50-100
Stage	Small Business
Hiring Potential	Formal Internship, Entry Level Full-Time
Website	https://www.instinctdogtraining.com

Company Overview

Instinct was founded on the principle that dogs are family. At each Instinct facility, experienced teams of certified, veterinarian-recommended trainers and behavior consultants are guided by this simple principle, and are committed to providing help and hope to every dog and owner – no matter how difficult a situation may seem – through practical, positive, and effective training and behavior consulting services. (I couldn't upload this brochure due to size: https://www.flipsnack.com/InstinctDogTraining/instinct-guidebook-for-dog-owners/full-view.html )

Experiential Learning Program Details

School	Long Island University C.W. Post (LIU Post)
Engagement Format	Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Course
Level	N/A
Students Enrolled	N/A
Meeting Day & Time	N/A
Student Time Commitment	8-15 Hours Per Week
Company Time Commitment	1 Hour
Duration	12 Weeks