Capstone – Project
How will you grow your school community on FreezeCrowd.com?
A Collaboration Between
Our platform FreezeCrowd is perhaps the largest college social media platform right now in the world, with members at over 1,000 colleges and universities worldwide as we go towards our 9th year up and running. We’ve grown mostly through campus ambassadors and advertising, yet some schools we’re not able to find qualified ambassadors for the job, or they simply don’t apply for the job on all campuses. We find it challenging to scale at all the university campuses, and as a startup advertising is not always the most effective way to grow our platform, yet rather growth comes through ambassadors or word of mouth through campus representatives. However, we’re challenged when we’re not able to find representatives on all campuses. What can we do to grow FreezeCrowd members on your college campus? How can we facilitate growth of this unique social media yearbook platform that has a highest value of trust, and has not sold or distributed your information online. We believe we do what’s right for our members, yet not everyone has heard of us, or maybe they have heard of FreezeCrowd, yet aren’t on our platform yet.
Our goal is to grow to 1,000 to 2,000 members on a medium to large sized college campus possibly without having to hire a campus ambassador or representative. Explore other methods of getting students to join FreezeCrowd and gain brand awareness, and loyalty over time.
Another challenge we have is marketing to student athletes at your college or university. Even though this platform is perfect for teams, clubs, and group photos, we’ve been challenged to get an entire college sports team with 100% participation. We’ve been close, one team had 98% of the team join.
How would we get the college sports teams on FreezeCrowd?
How would we get the Greek life clubs and teams to join FreezeCrowd?
Our goal is to reach 1 million members, and this can start with you joining FreezeCrowd.com today and spreading the word about breaking the ice on the coolest college social media platform.
PR & Communications
Product Design & Development
Sales & Business Development
Experiential Learning Program Details
|Meeting Day & Time||N/A|
|Student Time Commitment||1-3 Hours Per Week|
|Company Time Commitment||1 Hour|
|Touchpoints & Assignments||Due Date||Submission|
Key Project Milestones
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