Capstone – Project
Humanize Homeless Virtually + Develop Note to Parents
A Collaboration Between
Knock Knock Give a Sock (KKGS) needs your help! Their mission is to humanize homelessness. They used to do this in-person through events, like "meet your neighbor dinners" and other forms of sock drives to encourage people to familiarize themselves with the homelessness challenges in their neighborhood.
Ever since COVID started, they've been on a mission to switch as much of their programming to virtual as possible. Their resolution was to (1) write a children's book aimed at humanizing homeless, (2) start creating similar virtual events, like meet your neighbors webinars, totally virtually.
KKGS needs your help drafting two end of book readings (300 words or less) in an attempt to humanize homelessness, one on Street Homelessness and one on Family Homelessness.
KKGS is also hoping you can help draft an advocacy campaign to help humanize homelessness virtually.
Project Topics

Corporate Social Responsibility

Growth Strategy

Marketing

Product Design & Development
Company Information
Company | Knock Knock Give a Sock |
HQ | New York |
Revenue | Unlisted |
Employees | 1-5 |
Stage | Established Startup |
Hiring Potential | Follow-on Projects, Formal Internship |
Website | http://knockknockgiveasock.org/ |
Company Overview
Mission
KKGS is a non-profit organization dedicated to humanizing homelessness by bringing neighbors together and the distributing donated goods which allows communities to meet and share with one another.
Vision
KKGS envisions a world where individuals of all socio-economic backgrounds share, listen, and ultimately know their neighbors leading to stronger communities.
Description
KKGS brings communities together in order to help those experiencing homelessness. Our motto is help your neighbor, meet your neighbor, know your neighbor. In addition to providing needed resources by collecting socks, we raise awareness about who the homeless are and give both tangible and emotional support to those experiencing homelessness.
We host sock drives nationwide in schools, camps, communities, and companies. What separates us from drop box models like the Salvation Army and Goodwill is the way we foster communal engagement through Meet Your Neighbors Dinners, which move beyond simply collecting socks and actually further the aim of breaking stigmas while breaking bread.
In addition to providing socks and meals that provide warmth and dissipate the stigma around homelessness, KKGS is passionate about engaging millennial young professionals in the cause. Since KKGS’s inception in 2015, we have engaged more than 1,000 young professionals around issues of homelessness – the stigmatization and the ability to build a brighter future.
Experiential Learning Program Details
School | Florida State University |
Engagement Format | - |
Course | Organizational Development |
Level |
|
Students Enrolled | 25 |
Meeting Day & Time | Bi-Weekly Wednesdays 5:30 PM - 8:00 PM |
Student Time Commitment | 1-3 Hours Per Week |
Company Time Commitment | 1 Hour |
Duration | 4 Weeks |
Program Timeline
Key Project Milestones
-
March 21, 2021 - Understanding Homelessness & Challenges with Humanizing Homelessness Virtually
- What is the homeless population in the US? How about in your state?
- What homeless resources are available for those in need?
- What’s the difference between street homeless and shelter homelessness?
- What percentage of homeless population sleeps in shelters vs. on the street in your state?
- What percentage of homeless population are children (under the age of 18) in your state?
- How has homelessness changed because of COVID?
- What does humanizing homelessness mean to you?
- What does KKGS do to humanize homelessness?
- Why is such it a challenge to humanize homelessness virtually?
- What initial success has KKGS accomplished to-date virtually?
Suggested Deliverable:
Present your findings on homelessness and how KKGS is attempting humanizing homelessness virtually now that their programming can no longer happen in-person. Showcase your understanding of the homelessness challenge at hand and how KKGS’s model is positioned to solve this challenge.
-
April 7, 2021 - How Can We Humanize Homelessness Virtually
Compose Two End of Book Readings for Parents (under 500 words)
- What do parents need to know when educating their children on homelessness?
- What are some facts that you learned about homelessness that you think should be included?
- What do most parents not understand about homelessness?
- What should be the goal be for parents reading this section? What do you hope they learn or do?
Produce Media Materials and a Marketing Campaign KKGS Can use to Help Humanize Homelessness
- Can you think of a campaign that might help KKGS humanize homelessness?
- Who would be the target audience of the campaign?
- How would you like to encourage them to get involved?
Suggested Deliverable:
Compose Two End of Book Readings for Parents (under 500 words)
- One on family shelters
- One of street homelessness
Produce Media Materials that KKGS Can use to Help Humanize Homelessness
Project Resources
There are no resources currently available
Industry Mentors
Academic Mentors
Assigned Students
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