Live Case – Project

Improved Customer Service with AI Response on Inquires

A Collaboration Between

Project Synopsis

Three-Step approach:
#1: AI response to handle/funnel inquiries via web/email/text to the appropriate area in LS – thus eliminating the human response time and moving things along faster. This is not a major plus for the company. Does require analytics of email to properly interpret and send to along to right place.
#2: AI able to read request for “product crossover part # from a competitor” to LS Product Part Number and show details of compatibility in response back to the potential customers. (B2B only);
#3: AI to have a dialog with “online customer” to ask questions via chat or form data to guide them to the one or more LS Products with Part Numbers and (pricing?) that will meet their needs. (Guided Selling);

Project Topics

Company Information

CompanyLS Electric
HQVernon Hills, Illinois
StageMedium Business
Hiring PotentialN/A

Company Overview

From 1974 to 2004, LG Industrial Systems thrived domestically throughout Asia and throughout the Middle East with success in a wide range of industries. In 2005, the company was renamed LSIS under the LS Group of companies. Today, LSIS is headquartered approximately 35 miles south of Seoul, Korea in Anyang-si, Gyeonggi-do, employs more than 3,500 people globally, operates 8 manufacturing facilities, and is approaching $3B USD in sales. In June 2011, eager to expand its domestic leadership position into a global one, LSIS announced expansion into North America as its highest global growth priority. The establishment of LSIS USA soon followed with the incorporation of its US operation in November of 2012. LSIS USA’s core mission is to establish the LSIS brand in the United States and Canada, and position the company for long-term growth. LS ELECTRIC is a global electrical solutions provider and electrical component manufacturer of UL, ANSI, and IEC products.

Experiential Learning Program Details

SchoolAdelphi University
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseAdelphi University’s Analytics Live Case – Fall 2020
  • All Undergraduate
  • Advanced Undergraduate
  • All Graduate
Students Enrolled20
Meeting Day & TimeTBD
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration15.29 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
Official Project Kickoff

Official Project Kickoff

We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
July 5th, 2020 Event na
Final Presentations Final Presentations
Students will present final insights to the company's senior leadership. Please upload the final deliverables.
August 30th, 2020 Submission Required submission-required

Key Project Milestones

  • July 15, 2020 - School faculty will begin interviewing interested companies and discuss project ideas.


    Suggested Deliverable:


  • August 3, 2020 - Final date for companies to express interest in participating.


    Suggested Deliverable:


  • August 17, 2020 - School faculty and project champion finalize project charter, legal documents, and background materials.


    Suggested Deliverable:


  • August 28, 2020 - Engagement Kickoff: Company to visit class to launch the project


    Suggested Deliverable:


  • August 30, 2020 - Final Deliverables Due & Final Presentation: Company will visit class to wrap up project


    Suggested Deliverable:


Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.