Live Case – Project

Improving customer understanding, engagement, sales conversions and loyalty

A Collaboration Between

Project Synopsis

GOOD NEWS – Our company has a very innovative product, nothing else like it on the market.
BAD NEWS – Nothing else like it, so consumer education is required to overcome skepticism

We have been marketing the product for about 5 years now and have made some progress, but we are still challenged to find the right messaging and media platforms for specific target audiences to optimize marketing efficiency.

Project Topics

Company Information

CompanyVKTRY Gear
HQN/A
RevenueN/A
EmployeesN/A
StageN/A
Hiring PotentialN/A
Website

Company Overview

N/A

Experiential Learning Program Details

SchoolMontclair State University
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseMBA Business Consulting (Spring 2022)
Level
  • All Graduate
Students Enrolled16-20 (4 groups of 4-5 students)
Meeting Day & TimeTBD
Student Time Commitment4-7 Hours Per Week
Company Time Commitment1 Hour
Duration13.29 Weeks

Program Timeline

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Stephen Wasik

steve.wasik@vktrygear.com

Academic Mentors

Instructor

 

zhangy@montclair.edu

Instructor

Manveer Mann

mannm@montclair.edu

Instructor

 

frascaj@montclair.edu

Instructor

 

shecaucus@gmail.com

Instructor

Rashmi Jain

jainra@montclair.edu

Instructor

 

malagar@montclair.edu

Instructor

Nicole Koppel 

koppeln@montclair.edu

Instructor

Jonida Dervishi 

dervishij@montclair.edu

Instructor

Geoff Chellis

gchellis@expediaconsulting.com

Assigned Students

There are currently no students assigned.