Live Case – Project
Improving customer understanding, engagement, sales conversions and loyalty
A Collaboration Between
GOOD NEWS – Our company has a very innovative product, nothing else like it on the market.
BAD NEWS – Nothing else like it, so consumer education is required to overcome skepticism
We have been marketing the product for about 5 years now and have made some progress, but we are still challenged to find the right messaging and media platforms for specific target audiences to optimize marketing efficiency.
Project Topics
Company Information
Company | VKTRY Gear |
HQ | N/A |
Revenue | N/A |
Employees | N/A |
Stage | N/A |
Hiring Potential | N/A |
Website |
Company Overview
N/A
Experiential Learning Program Details
School | Montclair State University |
Engagement Format | Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives. |
Course | MBA Business Consulting (Spring 2022) |
Level |
|
Students Enrolled | 16-20 (4 groups of 4-5 students) |
Meeting Day & Time | TBD |
Student Time Commitment | 4-7 Hours Per Week |
Company Time Commitment | 1 Hour |
Duration | 13.29 Weeks |
Program Timeline
Key Project Milestones
Project Resources
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Assigned Students
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