The Arc of Philadelphia needs help increasing their traction in two key areas: number of paid members and sponsoring organizations. They need help assessing best practices of how other community centers leverage the private sector for support with endeavors. They want assistance better attracting interest from commercial private-sector businesses. The Arc programs typically leverage volunteer and financial support from local private enterprises. They’re looking to add 10 new sponsors to the list through a creative marketing campaign that showcases the benefits and helps to convert interest into action. One of their additional goals is to increase their paid membership by 25% over the next year. They’re looking for help with marketing strategies and tactics to attract the population they serve, which has traditionally been members of their community that are living with intellectual disabilities. Students who enroll in this course will:
- Devise a strategy to increase community awareness in a non-profit social program
- Understand the complexities of converting interested private sector parties into sponsors of non-profit activities
- Learn more about the importance of focusing on development strategies as a non-profit
- Craft a sales and marketing plan to increase formal memberships
- Learn more about strategic planning for a mid-size non-profit with regional chapters and a national reach.
Org Culture, D&I
The Arc of Philadelphia, founded in 1948 by a group of parents, was one of the nation's first ARC chapters and one of the first service providers in the city of Philadelphia for people with intellectual disabilities. These parents labored tirelessly for equal rights at a time when institutionalization was the norm. Being an important player in many of the disability-related civil rights advances, we were deeply involved in the fight to shut down the state institutions. Along with other Arc chapters, we fought the battles that led to the right to education for all children, regardless of disability. We were also an early pioneer in integrated services for children and adults with disabilities. At every step in the fight for equal rights, The Arc has been a vibrant catalyst for change at the local, state, and national levels. Today, The Arc of Philadelphia continues to provide advocacy, referral, family supports, and legislative action.
Experiential Learning Program Details
|University of Notre Dame Mendoza College of Business
|Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
|Meeting Day & Time
|Student Time Commitment
|1-3 Hours Per Week
|Company Time Commitment
|Touchpoints & Assignments
Key Project Milestones
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