Capstone – Project

Increasing market share for digital transformation training and certifications.

A Collaboration Between

Project Synopsis

436,000 organizations across the globe will spend $4 trillion on telecom, IT, and mobility assets, services, and licenses in 2020.  Managing this technology investment requires technical, operational, and financial mastery to deliver optimal business results.  Training and certifications are integral to providing and validating skills and knowledge required to master the domain. AOTMP offers world class training to rapidly increase knowledge, skills and time-to-proficiency for telecom, mobility, and IT management professionals. Courses and certifications are based on the patented Efficiency First® Framework, a set of practices and principles for managing telecom, mobility, and IT. The goals of this project are to: • Understand the total addressable market for telecom, mobility and IT management training and certification in the three global regions of North America, Europe, and APAC; • Understand variations in cultural and business expectations for purchasing and consuming training and certifications in each of the three global regions; and, • Understand content topic gaps against current market offerings in each of the three global regions.


  • 7602 Woodland Drive, Suite 150, Indianapolis, IN 46278


  • Understanding of market sizing and addressable market modeling concepts
  • Interest in product marketing


  • If successful, what will the students learn?

Project Topics


Product Design & Development

Research & Development

Sales & Business Development

Company Information

CompanyEvotem LLC d/b/a AOTMP
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

AOTMP® is a leading digital transformation and optimization solutions provider for the modern telecom, mobility, and IT management environment. Backed by almost two decades of global success, our solutions help enterprises increase efficiency, productivity, and performance.

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • March 3, 2020 - Identify and quantify the financial opportunity for grants in the United States for reskilling professionals [50% project value weight].

    1. What state/federal grants and programs are available for retraining/reskilling in technical management fields?
    2. What states have the greatest demand/are most aggressive with retraining/reskilling programs?
    3. What is the revenue opportunity for training and certifications content through these programs?

  • March 4, 2020 - Establish a model that illustrates how training and certifications are purchased, consumed, and valued along with cultural variations related to experience and prestige in each of the three global regions [35% project value weight].

    1. What are the perceived benefits of professional training and certifications to individuals and based on cultural and economic norms in the three global regions of North America, Europe, and APAC? What are the perceived benefits to employers?
    2. Are training courses or certifications with verifiable credentials more valuable to individuals in each region?  To employers?
    3. What training/certification value messages best relate to individuals and employers in each region?
    4. Do individuals or employers typically pay for professional training/certifications in each region?
    5. How much do individuals and employers invest annually on professional training/certifications in each region?

  • March 5, 2020 - A strength/weakness/opportunity/threat (SWOT) analysis of the current and proposed training and certification content catalog [15% project value weight].

    1. Who are the biggest head-to-head competitors based on content type/scope?
    2. How does the SWOT analysis vary in the three global regions of North America, Europe, and APAC?
    3. Which weaknesses are most critical to eliminate and why?
    4. What finding from the SWOT analysis should be exploited to make the greatest revenue impact and why?

Project Resources

There are no resources currently available

Industry Mentors

Company Admin


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Academic Mentors


Alice Obermiller

[email protected]



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Assigned Students

There are currently no students assigned.