Live Case – Project

Launching B to C eCommerce strategy for Iconic Candy Company

A Collaboration Between

Project Synopsis

– Competitive Analysis
– Deep Dive in Product and Performance
– Review of Current Marketing Strategy
– Strategy & Recommendations to improve Digital Marketing
– Social Media
– Digital Marketing Calendar (How to spend our money across different verticals)
– Measuring Success (Marketing360 Platform)
– How can we increase engagement and following

– Launching eCommerce Website in the Fall
– How to leverage our marketing (B to C) in order to maximize our conversions on the new eCommerce Site

Project Topics

Account Management

Company	Iconic Candy
HQ	Carle Place, NY
Revenue	Unlisted
Employees	10-25
Stage	Medium Business
Hiring Potential	Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Website	http://www.IconicCandy.com

Company Overview

Iconic Candy is a new candy company that works on gaining the intellectual property of retro candies that have been long gone from the candy market and brings them back in their original form.

Experiential Learning Program Details

School	Montclair State University
Engagement Format	Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Course	MBA Business Consulting (Fall 2021)
Level	All Graduate
Students Enrolled	16-20 (4 groups of 4-5 students)
Meeting Day & Time	TBD
Student Time Commitment	4-7 Hours Per Week
Company Time Commitment	2 Hours
Duration	13.57 Weeks

Program Timeline

Touchpoints & Assignments	Due Date	Type
REMINDER OF CONFIDENTIALITY REMINDER OF CONFIDENTIALITY During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.	September 4th, 2021	Event na
Kickoff Evaluation Due Kickoff Evaluation Due Survey link: https://forms.gle/V8Jdg8fhc3vtTgCD7	September 5th, 2021	Evaluation evaluation
OFFICIAL PROJECT LAUNCH OFFICIAL PROJECT LAUNCH	September 6th, 2021	Event na
Kickoff Meeting Kickoff Meeting Virtual kickoff with industry partners	September 6th, 2021	Event na
Temp Check #1 Due Temp Check #1 Due Survey link: https://forms.gle/eYRXChFLSNUPXmvb6	September 27th, 2021	Evaluation evaluation
Temp Check #2 Due Temp Check #2 Due Survey link: https://forms.gle/eYRXChFLSNUPXmvb6	October 18th, 2021	Evaluation evaluation
Temp Check #3 Due Temp Check #3 Due Survey link: https://forms.gle/eYRXChFLSNUPXmvb6	November 15th, 2021	Evaluation evaluation
OFFICIAL PROJECT END OFFICIAL PROJECT END	December 10th, 2021	Event na
SUBMIT FINAL DELIVERABLE SUBMIT FINAL DELIVERABLE	December 10th, 2021	Submission Required submission-required
Final Self Evaluation Due Final Self Evaluation Due Survey link: https://forms.gle/zmo8HFfNewbQzzag8	December 12th, 2021	Evaluation evaluation
Final Peer Evaluation Due Final Peer Evaluation Due Survey link: https://forms.gle/RFDBipBsY8Cmqta99	December 12th, 2021	Evaluation evaluation